Hitscan: A New Platform Revolutionizing Publisher-Creator Connections

For over a decade, Loaded Holdings has been expanding its presence in the video game industry. Following the establishment of Open World, a consultancy aimed at marketers, and the acquisition of NoScope, an analytics and discovery platform for Twitch, the company is now launching Hitscan. This new product, developed by the NoScope team, enables game publishers to gain valuable insights into creators who produce content about their games. According to Adam Dempsky, Open World's SVP of creator programs, Hitscan offers more than just basic analytics and data, providing a deeper understanding of creator relationships and performance metrics. The platform helps with creator discovery, roster management, and data analysis, giving companies full visibility over their partnerships and how their games are being covered by creators. By collating data on creators, Hitscan allows publishers to see which influencers are driving the most impact and viewership for their games, and to identify opportunities for collaboration. With features like alerts and customizable workspaces, Hitscan aims to become the go-to tool for publisher-creator connections, helping companies of all sizes to streamline their creator programs and make data-driven decisions.