Keeping up with the constant flow of hires, promotions, and departures across the video‑game sector can be a daunting task. To make it easier for industry watchers, we gather the most noteworthy personnel moves into periodic round‑ups. If your organization has a change you think belongs in this list, please forward the name, new title, new company, as well as the previous role and employer to newhires@gamesindustry.biz. Tim Coombs has been named head of brand marketing for Amazon Luna.
Prior to this, Coombs spent six years at Microsoft’s Xbox division, where he rose from senior manager of brand strategy (joined in 2020) to director of brand management, a post he held until July 2026. His Amazon résumé dates back to 2017, when he took on the product marketing manager role for Amazon Lumberyard. He later became senior product marketing manager and team lead for Amazon Game Tech, a position he occupied until April 2020. Erik Mogensen is exiting Hasbro and its subsidiary Wizards of the Coast after a three‑year stint as senior director of business development for digital gaming.
Before that, he devoted 23 years to Games Workshop, culminating in the role of head of business development and consumer‑product licensing. "It’s not lost on me how special it’s been to have worked on, and for, my favourite brands," Mogensen reflected. "First Warhammer, and most recently Dungeons & Dragons, Magic: The Gathering, Transformers… the list goes on.
I’m very much looking forward to my next chapter, whatever and wherever that may be." Ryan Rubin has joined Blizzard Entertainment as a senior producer. Rubin’s recent experience includes a senior producer role at Netflix, where he helped ship two mobile titles – Squid Game: Unleashed and Selling Sunset. Earlier in his career he spent five years at Riot Games, contributing to creative development across the League of Legends franchise. Andrey Odintsov is now head of marketing at Battlestate Games.
He previously managed user acquisition at Multicast Games and currently works as an independent consultant focused on growth and go‑to‑market strategies for game publishers. Dan Lazarides has taken the helm as chief marketing officer at Frontier Developments. Prior to Frontier, Lazarides served as senior vice president of marketing for Sega Europe.
He steps into the role vacated by Jo Cooke, who moved on to become Frontier’s chief executive officer in January. Cooke praised the appointment, stating, "We are delighted to welcome Dan to Frontier, who brings a wealth of experience on some of the industry’s largest IPs.
His leadership will sustain our upward momentum and reinforce our player‑first strategy, ensuring our publishing team champions creativity and celebrates how players engage with our games." Karen Ionescu has been appointed digital sales manager at Kalypso Media UK. Ionescu’s background includes a sales‑manager position at Numskull Games and prior roles at Nintendo and Rising Star Games. Managing director Andrew Johnson welcomed her, noting, "She brings a wealth of commercial experience and long‑standing relationships across both retail and digital channels, making her a fantastic addition to the team." Hannah Barrett earned a promotion to senior account executive at esports and gaming communications agency Swipe Right. She originally joined the firm as an account executive in December 2025.
Supercell announced that Anni Pyy will serve as contract manager. Pyy previously held the same title at Metacore for four years. Nathan Solbrandt has been named senior vice president of business development at fintech platform ZBD.
His prior experience includes senior account executive duties at Motorica and a vice‑president role for business development covering the Americas at Xsolla. Olivia Lee is now internal events producer at Riot Games, after serving as associate producer for internal events and programs.
Ciarah Pritchard has joined Xsolla as an account coordinator, coming from a role as account performance manager at Playback Rewards. Tracey Thompson has returned to Bethesda as vice president of communications.
Thompson originally joined Bethesda in 2009 as director of publications, later becoming associate VP of communications. She left in 2019 for Electronic Arts, where she headed product and studio integrated communications. Upon her return she said, "I’m looking forward to partnering with the talented people across Bethesda and Xbox, supporting the teams behind some of the most iconic franchises in entertainment, and helping bring their creativity and vision to players around the world." Maddie Richter has been appointed social media marketing manager for Nintendo of America. Before this, she managed social media for Alaska Airlines.
Dana Duffield joins Yotta Games as a narrative designer, after serving as senior narrative designer at Series Entertainment. UK publisher Yogscast Games revealed three new hires: Charlotte Willis, Robin Mawhinney, and Charlotte Pang. Willis will act as PR and influencer manager, previously working at Diva Agency as creator and community director. Mawhinney joins as production coordinator, having been a junior producer at Atelier 11.
Pang is appointed publishing coordinator; she has experience as a producer, animator, and artist for Team Gramps and Queensguard, and has taught game design, animation, and coding at Submarine Art School and The Code Zone. Steffen Holm and Chris Kruger have become part of Roblox’s Foundation AI team, focusing on the mobile‑first AI creation tool Build in New Zealand.
The duo co‑founded the AI interactive platform Jars AI in 2023 and secured $3.5 million in funding from Google and other investors. Holm commented, "At Jars AI we saw hundreds of thousands of creators use AI to shape weird new worlds and stories, and we’re excited to keep pushing the boundaries of AI entertainment in our new roles." Sathvik Sudireddy is now marketing manager for live services at Rockstar Games.
He previously worked as a product manager on Call of Duty at Activision, after completing an internship in business development at the same studio. Joe Chard has been named lead product manager for Netflix Games. Chard’s background includes a six‑year tenure as vice president, studio general manager, and head of product at Jam City, as well as senior positions at The Walt Disney Company and Warner Bros. Entertainment.
These moves reflect the dynamic nature of the gaming industry, where talent circulates among leading studios, bringing fresh perspectives and reinforcing the creative engine that drives the sector forward.