This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event they have christened "Save Point." The initiative is designed to tap into the vibrant world of video games and online streaming, offering a new avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a platform that would let us engage gamers and streamers not just as occasional donors but as active partners in our cause," Baxter explained. "Traditional fundraisers like marathons are fantastic, but they aren’t accessible to everyone.
A gaming event lowers the barrier to entry, allowing a wider range of people to get involved and see the impact they can make." To bring the vision to life, Save the Children has teamed up with popular online creator and Twitch streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year. This partnership underscores the growing synergy between charitable organisations and digital influencers, who can mobilise large audiences with a single broadcast.
Baxter emphasized that the charity is keen to nurture these relationships beyond the one‑off event. "Our goal is to keep the conversation going with gamers and streamers after Save Point concludes," she said.
"If we can educate more people in that community about the work we do and why it matters, we’ll have built a lasting pipeline of supporters who might choose to game for us again in the future." She added that success will be measured not only by the amount of money raised but also by the new network of advocates that emerges. "If we walk away with a fresh crew of gamers who feel inspired to partner with us again, that will be a huge win," Baxter noted.
"Their personal experiences with the event will become a powerful testimonial for future collaborations." Because Save Point is a pioneering effort for the charity, Baxter highlighted the learning potential inherent in the project. "This is our first foray into a gaming‑centric fundraiser, so the feedback we gather will be essential. It will help us refine our approach and scale up to even larger, more sophisticated gaming events in the years to come," she said.
Describing gamers and streamers as the "unsung heroes of fundraising," Baxter pointed out that the gaming sector is carving out a novel, innovative standard for charitable support. "Gamers share a love of storytelling, imagination, and immersive experiences. By channeling that passion into real‑world change, we demonstrate how powerful the gaming community can be when it rallies around a cause," she asserted.
Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children in need.
Baxter explained that for millions of youngsters, the most critical deliveries this Christmas will be food, medicine, warm clothing, and safe shelter—not toys or candy. "In the digital age, we can have anything delivered to our doorstep with a few taps on a screen," she remarked. "But for countless children this year, the deliveries that matter most are those that preserve life and protect childhood.
Save Point aims to harness the power of play to deliver those life‑saving resources." The two‑day event is scheduled for December 5 and 6, 2026. Participants can sign up by expressing their interest through the provided link, which will also supply guidance on setting up a fundraising livestream.
Once registered, gamers and streamers will receive resources to help them promote the cause, track donations, and engage their audiences throughout the broadcast. By merging the excitement of gaming with the urgency of humanitarian aid, Save Point aspires to create a replicable model for future charitable events in the digital sphere. The charity hopes that the initiative will not only generate immediate funds for children in crisis but also cement a long‑term partnership with the gaming community, turning leisure time into a catalyst for lasting social impact. In summary, Save the Children’s inaugural Save Point event represents a strategic pivot toward inclusive, tech‑savvy fundraising.
It leverages the reach of popular streamers, the enthusiasm of gamers, and the convenience of online platforms to rally support for children who need essential deliveries this holiday season. The charity looks forward to the insights gained from this pilot, aiming to expand and enhance gaming‑based fundraisers in the years ahead, ultimately establishing a new benchmark for how entertainment can be harnessed for good.