This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, dubbed Save Point. The event merges video‑game play with live streaming to generate donations and raise awareness for the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted a way to reach gamers not just as occasional donors but as active participants in our cause,” she explained. “A marathon or a walk‑athon works for some people, but not everyone can commit to those physical challenges. A gaming marathon is far more inclusive, allowing a wider audience to get involved while still delivering a powerful fundraising impact.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. This partnership illustrates the growing trend of influencers leveraging their platforms for social good.
Baxter emphasized that the collaboration is just the beginning: “We hope to nurture ongoing relationships with gamers and streamers long after Save Point concludes. The goal is to build a community of supporters who will continue to champion our work through their channels.” According to Baxter, the success of Save Point will be measured not only by the amount of money raised but also by the new network of advocates it creates. “If we finish the event with a fresh cohort of gamers who feel inspired to partner with us again, that will be a huge win,” she said.
“Their personal experience of contributing to a cause they care about can turn them into lifelong ambassadors for Save the Children.” Because this is the organization’s first foray into a gaming‑centric fundraiser, there are also significant learning opportunities on the horizon. Baxter noted, “We’ll be gathering feedback from participants, viewers, and partners to refine our approach.
That insight will help us design even larger and more impactful gaming events in the years to come.” Baxter described gamers and streamers as “the unsung heroes of fundraising,” highlighting how the gaming sector is “setting a new, innovative standard” for charitable support. She pointed out that many gamers share a love for storytelling, imagination, and escaping into virtual worlds. By channeling that passion into real‑world change, the community can showcase its capacity to drive tangible, lasting outcomes. Save Point is part of a broader campaign titled “The One Delivery That Matters,” which launches in November 2026.
The campaign aims to shift public attention toward the essential supplies that millions of children will be awaiting this Christmas—items such as nutritious food, vital medicines, warm clothing, and safe shelter—rather than traditional gifts. Baxter illustrated the contrast with a simple analogy: “Anything you can order online can be delivered with a tap of a screen. But for many children this season, the deliveries they need aren’t toys or sweets; they’re life‑saving essentials that protect their health and their right to a safe childhood.” The Save Point event is scheduled for December 5‑6, 2026.
Participants can sign up by registering their interest through the provided link, which will also supply guidance on setting up a fundraising livestream. Once registered, gamers will receive resources on how to promote their streams, engage viewers, and maximize donations through integrated fundraising tools. Beyond the immediate fundraising goal, Save Point seeks to illustrate the power of digital communities in addressing global challenges.
By turning hours of gameplay into a platform for philanthropy, the event demonstrates that entertainment and altruism can coexist harmoniously. The initiative also serves as a proof‑of‑concept for other charities considering similar approaches, showing that the gaming ecosystem—comprised of developers, platforms, influencers, and fans—can be mobilized for social impact. In the weeks leading up to the event, Save the Children plans a series of promotional activities, including teaser videos, interviews with participating streamers, and behind‑the‑scenes looks at how donations will be allocated. These efforts aim to keep the conversation alive, encourage broader participation, and ensure transparency about the outcomes of the fundraiser.
Overall, Save Point represents a bold step for Save the Children, merging the immersive world of gaming with the urgent needs of children worldwide. By inviting gamers to play, stream, and donate, the charity hopes to create a new model of engagement—one that is accessible, innovative, and deeply rooted in the shared values of community and compassion.