Keeping up with the constant flow of hires, promotions, and departures in the video‑game sector can be a real challenge. That’s why we publish periodic round‑ups that gather all the noteworthy moves in one place. If you know of a staffing change that belongs in this list, please forward the name, new title, new company, and previous role to newhires@gamesindustry.biz. Tim Coombs has been named head of brand marketing for Amazon Luna.
Coombs spent the previous three years at Xbox, where he served as director of brand management until July 2026 after joining the console maker in 2020 as senior manager of brand strategy. His Amazon résumé dates back to 2017, when he took on the role of product marketing manager for Amazon Lumberyard. He later advanced to senior product marketing manager and team lead for Amazon Game Tech, a position he held until April 2020.
Erik Mogensen is exiting Hasbro and its subsidiary Wizards of the Coast after a three‑year stint as senior director of business development for digital gaming. Prior to that, Mogensen devoted 23 years to Games Workshop, finishing his tenure as head of business development and consumer‑product licensing.
"It’s not lost on me how special it’s been to have worked on, and for, my favourite brands," he reflected. "First Warhammer, and most recently Dungeons & Dragons, Magic: The Gathering, Transformers… the list goes on. I’m very much looking forward to my next chapter, wherever that may be." Ryan Rubin has joined Blizzard Entertainment as a senior producer. Rubin’s most recent experience was at Netflix, where he helped ship two mobile titles—Squid Game: Unleashed and Selling Sunset.
Before that, he spent five years at Riot Games, contributing to creative development across the League of Legends franchise. Andrey Odintsov is the new head of marketing at Battlestate Games.
He previously managed user acquisition for Multicast Games and now works as an independent growth and go‑to‑market consultant for a variety of game projects. Dan Lazarides has been appointed chief marketing officer of Frontier Developments. Lazarides arrives from Sega Europe, where he was senior vice president of marketing. He succeeds Jo Cooke, who moved into the CEO role at Frontier in January.
Cooke praised the appointment, saying, "We are delighted to welcome Dan to Frontier, who brings a wealth of experience on some of the industry’s largest IPs. His leadership will keep our momentum strong and reinforce our player‑first strategy, ensuring our publishing team celebrates the creativity of our community." Karen Ionescu is now digital sales manager at Kalypso Media UK. Ionescu’s background includes a sales‑manager role at Numskull Games and earlier positions at Nintendo and Rising Star Games.
Managing director Andrew Johnson commented, "Karen’s extensive commercial experience and long‑standing relationships across retail and digital channels make her a fantastic addition to the team." Hannah Barrett earned a promotion to senior account executive at the esports and gaming communications agency Swipe Right. She originally joined the firm as an account executive in December 2025. Supercell has hired Anni Pyy as contract manager.
Pyy comes from a four‑year tenure as contract manager at Metacore. Nathan Solbrandt takes on the role of senior vice president of business development at fintech platform ZBD. He previously worked as senior account executive at Motorica and served as vice president of business development for the Americas at Xsolla.
Olivia Lee is now internal events producer at Riot Games, having previously held the associate producer title for internal events and programs. Ciarah Pritchard has been named account coordinator at Xsolla after serving as account performance manager at Playback Rewards. Tracey Thompson returns to Bethesda as vice president of communications. Thompson’s history with the studio began in 2009 as director of publications; she later became associate VP of communications before leaving in 2019 for Electronic Arts, where she led product and studio integrated communications.
She said, "I’m looking forward to partnering with the talented people across Bethesda and Xbox, supporting the teams behind some of the most iconic franchises in entertainment, and helping bring their creativity and vision to players around the world." Maddie Richter joins Nintendo of America as social media marketing manager. Before this, she managed social media for Alaska Airlines. Dana Duffield has become a narrative designer at Yotta Games, after serving as senior narrative designer at Series Entertainment.
The UK publisher Yogscast Games announced three new hires: Charlotte Willis, Robin Mawhinney, and Charlotte Pang. Willis will serve as PR and influencer manager, bringing experience as creator and community director from Diva Agency. Mawhinney joins as production coordinator after a junior producer role at Atelier 11, while Pang steps in as publishing coordinator, having worked as producer, animator, and artist for Team Gramps and Queensguard, and teaching game design, animation, and coding at Submarine Art School and The Code Zone.
Steffen Holm and Chris Kruger have joined Roblox’s Foundation AI team to support the mobile‑first AI creation tool Build in New Zealand. The duo co‑founded the interactive AI platform Jars AI in 2023 and raised $3.5 million from Google and other investors. Holm noted, "At Jars AI we saw hundreds of thousands of creators use AI to shape weird new worlds and stories, and we’re excited to keep pushing the boundaries of AI entertainment in our new roles." Sathvik Sudireddy is now marketing manager for live services at Rockstar Games. He previously worked as product manager on Call of Duty at Activision, following an internship in business development at the same studio.
Joe Chard has been appointed lead product manager at Netflix Games. Chard’s background includes six years as vice president, studio general manager, and head of product at Jam City, as well as senior roles at The Walt Disney Company and Warner Bros. Entertainment.