Keeping up with the constant flow of hires, departures, and promotions across the gaming sector can be a daunting task. That’s why we gather the most noteworthy personnel moves into periodic round‑ups, giving readers a single source for the latest industry shifts.
If you know of any new appointments or role changes that belong in this list, please forward the individual's name, new title, new company, as well as their previous position and employer to newhires@gamesindustry.biz. Tim Coombs has been named head of brand marketing for Amazon Luna. Coombs spent the previous four years at Xbox, where he rose to director of brand management after joining in 2020 as senior manager for brand strategy. Prior to his Xbox tenure, he helped launch Amazon Lumberyard in 2017 as product marketing manager and later led the Amazon Game Tech team as senior product marketing manager and team lead until April 2020.
After three years at Hasbro and its subsidiary Wizards of the Coast, Erik Mogensen is leaving the company. He served as senior director of business development for digital gaming, overseeing partnerships and growth initiatives. Before his time at Hasbro, Mogensen devoted 23 years to Games Workshop, most recently as head of business development and consumer‑product licensing.
"It’s not lost on me how special it’s been to have worked on, and for, my favourite brands," he reflected. "First Warhammer, and most recently Dungeons & Dragons, Magic: The Gathering, Transformers… the list goes on. I’m very much looking forward to my next chapter, whatever and wherever that may be." Ryan Rubin joins Blizzard Entertainment as a senior producer.
Rubin’s recent experience includes senior producer roles at Netflix, where he helped ship two mobile titles—Squid Game: Unleashed and Selling Sunset. He also spent five years at Riot Games, contributing to creative development across the League of Legends franchise. Andrey Odintsov has been appointed head of marketing at Battlestate Games.
Odintsov previously managed user acquisition at Multicast Games and currently works as an independent growth and go‑to‑market consultant for various gaming projects. Dan Lazarides steps into the chief marketing officer role at Frontier Developments. Prior to Frontier, he was senior vice president of marketing for Sega Europe.
He succeeds Jo Cooke, who moved into the CEO position at Frontier earlier this year. "We are delighted to welcome Dan to Frontier, who brings with him a wealth of experience on some of the industry’s largest IPs," said Cooke. "His leadership in this genre will continue Frontier’s upward momentum, and his appointment to the role of CMO highlights our focus on our communities.
Dan will be at the heart of our player‑first strategy, ensuring our publishing team champions player creativity and celebrates the way in which they play our games." Karen Ionescu becomes digital sales manager for Kalypso Media UK. Ionescu’s background includes a sales‑manager role at Numskull Games as well as stints at Nintendo and Rising Star Games.
Managing director Andrew Johnson praised the hire: "She brings a wealth of commercial experience and long‑standing relationships across both retail and digital sales channels, making her a fantastic addition to the team." Hannah Barrett has been promoted to senior account executive at esports and gaming communications agency Swipe Right. Barrett originally joined the firm as an account executive in December 2025 and has quickly advanced through the ranks. Supercell names Anni Pyy as contract manager.
Pyy previously spent four years in the same capacity at Metacore, where she oversaw licensing and partnership agreements. Nathan Solbrandt takes on the role of senior vice president of business development at fintech platform ZBD.
Before this appointment, he was senior account executive at Motorica and served as vice president of business development for the Americas at Xsolla. Olivia Lee is now internal events producer at Riot Games, having previously held the associate producer title for internal events and programs within the company. Ciarah Pritchard joins Xsolla as an account coordinator after working as an account performance manager at Playback Rewards.
Tracey Thompson returns to Bethesda as vice president of communications. Thompson’s history with Bethesda dates back to 2009, when she entered as director of publications and later became associate VP of communications.
She left in 2019 for Electronic Arts, where she headed product and studio integrated communications. "I’m looking forward to partnering with the talented people across Bethesda and Xbox, supporting the teams behind some of the most iconic franchises in entertainment, and helping bring their creativity and vision to players around the world," Thompson said.
Maddie Richter has been hired as social media marketing manager for Nintendo of America, after previously managing social media for Alaska Airlines. Dana Duffield joins Yotta Games as a narrative designer.
Duffield most recently served as senior narrative designer at Series Entertainment, where she crafted storylines and character arcs for multiple titles. UK publisher Yogscast Games announced three new hires: Charlotte Willis, Robin Mawhinney, and Charlotte Pang. Willis becomes PR and influencer manager, coming from Diva Agency where she was creator and community director. Mawhinney joins as production coordinator after a junior producer role at Atelier 11, while Pang takes the publishing coordinator slot, bringing experience as a producer, animator, and artist for Team Gramps and Queensguard, as well as teaching game design, animation, and coding at Submarine Art School and The Code Zone.
Steffen Holm and Chris Kruger have been added to Roblox’s Foundation AI team to support the platform’s mobile‑first AI creation tool, Build, in New Zealand. The duo co‑founded AI interactive platform Jars AI in 2023 and secured $3.5 million in funding from Google and other investors. "At Jars AI we saw hundreds of thousands of creators use AI to shape weird new worlds and stories, and we’re excited to keep pushing the boundaries of AI entertainment in our new roles," Holm explained.
Sathvik Sudireddy becomes marketing manager for live services at Rockstar Games. He previously worked as a product manager on Call of Duty at Activision, following an internship in business development at the same studio. Joe Chard is appointed lead product manager at Netflix Games.
Chard’s background includes a six‑year tenure at Jam City as vice president, studio general manager, and head of product, as well as senior roles at The Walt Disney Company and Warner Bros. Entertainment.