Keeping up with the constant flow of hires, departures, and promotions in the video‑game sector can be a real challenge. That’s why we publish periodic round‑ups that gather all the noteworthy personnel moves in one place.
If you know of a new appointment or a transition that belongs in this list, please forward the name, new title, new company, and previous role to newhires@gamesindustry.biz. Tim Coombs has been named Head of Brand Marketing for Amazon Luna. Coombs spent the previous four years at Microsoft’s Xbox division, where he rose from Senior Manager of Brand Strategy (starting in 2020) to Director of Brand Management before leaving in July 2026.
Earlier in his career he joined Amazon’s gaming side as Product Marketing Manager for Amazon Lumberyard in 2017, later advancing to Senior Product Marketing Manager and Team Lead for Amazon GameTech, a position he held until April 2020. His deep experience in both console and cloud‑gaming ecosystems makes him a strong fit for steering Luna’s brand forward. Erik Mogensen has exited Hasbro and its subsidiary Wizards of the Coast after three years as Senior Director of Business Development for Digital Gaming. Prior to that, he devoted 23 years to Games Workshop, culminating in the role of Head of Business Development and Consumer Product Licensing.
"It’s not lost on me how special it’s been to have worked on, and for, my favourite brands," Mogensen reflected. "First Warhammer, and most recently Dungeons & Dragons, Magic: The Gathering, Transformers… the list goes on. I’m very much looking forward to my next chapter, whatever and wherever that may be." Ryan Rubin is now a Senior Producer at Blizzard Entertainment.
Before joining Blizzard, Rubin spent time at Netflix, where he produced two mobile titles that reached the market – Squid Game: Unleashed and Selling Sunset. He also spent five years at Riot Games, contributing to creative development across the League of Legends franchise.
Andrey Odintsov has taken the reins as Head of Marketing at Battlestate Games. Odintsov’s most recent role was User Acquisition Manager at Multicast Games, and he currently operates as an independent consultant specializing in growth and go‑to‑market strategies for games. Dan Lazarides has been appointed Chief Marketing Officer at Frontier Developments. Lazarides previously served as Senior Vice President of Marketing for Sega Europe.
He steps into the CMO role after Jo Cooke moved to become Frontier’s CEO in January. "We are delighted to welcome Dan to Frontier, who brings a wealth of experience on some of the industry’s largest IPs," Cooke said. "His leadership will keep our momentum strong, and his focus on community‑first marketing will ensure our publishing team champions player creativity and celebrates how they engage with our titles." Karen Ionescu becomes Digital Sales Manager for Kalypso Media UK. Ionescu’s background includes a stint as Sales Manager at Numskull Games as well as roles at Nintendo and Rising Star Games.
Managing Director Andrew Johnson praised her: "She brings a wealth of commercial experience and long‑standing relationships across both retail and digital channels, making her a fantastic addition to the team." Hannah Barrett has been promoted to Senior Account Executive at esports and gaming communications agency Swipe Right. Barrett originally joined the firm as an Account Executive in December 2025 and has quickly earned the promotion. Supercell has hired Anni Pyy as Contract Manager. Pyy previously spent four years in the same capacity at Metacore, where she oversaw licensing and partnership agreements.
Nathan Solbrandt is now Senior Vice President of Business Development at fintech platform ZBD. Before this, he was Senior Account Executive at Motorica and served as Vice President of Business Development for the Americas at Xsolla. Olivia Lee joins Riot Games as Internal Events Producer. Lee’s prior experience includes an Associate Producer role focused on internal events and programs, where she coordinated employee‑focused initiatives.
Ciarah Pritchard has taken a role as Account Coordinator at Xsolla, after previously working as an Account Performance Manager at Playback Rewards. Tracey Thompson returns to Bethesda as Vice President of Communications.
Thompson originally joined Bethesda in 2009 as Director of Publications, later becoming Associate VP of Communications. She left in 2019 for Electronic Arts, where she headed Product and Studio Integrated Communications. "I’m looking forward to partnering with the talented people across Bethesda and Xbox, supporting the teams behind some of the most iconic franchises in entertainment, and helping bring their creativity and vision to players around the world," Thompson said. Maddie Richter is now Social Media Marketing Manager for Nintendo of America, after serving as Social Media Manager at Alaska Airlines.
Dana Duffield joins Yotta Games as a Narrative Designer. Duffield previously held the Senior Narrative Designer title at Series Entertainment, where she crafted storylines for multiple titles.
The UK‑based publisher Yogscast Games announced three new hires: Charlotte Willis, Robin Mawhinney, and Charlotte Pang. Willis becomes PR and Influencer Manager, coming from Diva Agency where she was Creator and Community Director. Mawhinney joins as Production Coordinator after a junior producer role at Atelier 11, while Pang steps in as Publishing Coordinator, bringing experience as a producer, animator, and artist for Team Gramps and Queensguard, as well as teaching game design, animation, and coding at Submarine Art School and The Code Zone.
Steffen Holm and Chris Kruger have been added to Roblox’s Foundation AI team to support the mobile‑first AI creation tool Build in New Zealand. The duo co‑founded Jars AI in 2023, an interactive AI platform that raised $3.5 million from Google and other investors.
"At Jars AI we saw hundreds of thousands of creators use AI to shape weird new worlds and stories, and we’re excited to keep pushing the boundaries of AI entertainment in our new roles," Holm explained. Sathvik Sudireddy joins Rockstar Games as Marketing Manager for Live Services. Prior to Rockstar, Sudireddy was a Product Manager on Call of Duty at Activision and completed an internship in business development at the same studio.
Joe Chard has been named Lead Product Manager at Netflix Games. Chard’s background includes six years as Vice President, Studio General Manager, and Head of Product at Jam City, plus senior positions at The Walt Disney Company and Warner Bros. Entertainment.
These moves illustrate the dynamic nature of talent flow within the gaming industry, where seasoned veterans and emerging leaders alike continue to shape the future of interactive entertainment.