Keeping up with the constant flow of hires, departures, and promotions across the gaming sector can be a real challenge. That’s why we gather the most noteworthy moves in periodic round‑ups, giving you a single source for the latest talent shifts. If you know of any new appointments or role changes that belong in this list, please forward the individual's name, new title, new employer, as well as their previous position and company to newhires@gamesindustry.biz. Tim Coombs has been named head of brand marketing for Amazon Luna.
Coombs spent the previous six years at Microsoft’s Xbox division, where he rose to director of brand management after joining in 2020 as senior manager for brand strategy. Before his Xbox tenure, he led product marketing for Amazon Lumberyard beginning in 2017 and later headed the Amazon Game Tech team as senior product marketing manager and team lead until April 2020.
Erik Mogensen is exiting Hasbro and its Wizards of the Coast subsidiary after a three‑year stint as senior director of business development for digital gaming. Prior to that, he devoted 23 years to Games Workshop, most recently serving as head of business development and consumer‑product licensing. "It’s not lost on me how special it’s been to have worked on, and for, my favourite brands," Mogensen reflected.
"First Warhammer, and most recently Dungeons & Dragons, Magic: The Gathering, Transformers… the list goes on. I’m very much looking forward to my next chapter, whatever and wherever that may be." Ryan Rubin has joined Blizzard Entertainment as a senior producer.
Rubin’s most recent role was senior producer at Netflix, where he helped ship two mobile titles—Squid Game: Unleashed and Selling Sunset. Earlier in his career he spent five years at Riot Games, contributing to creative development across the League of Legends franchise.
Andrey Odintsov is now head of marketing at Battlestate Games. Before this appointment he managed user acquisition at Multicast Games and currently works as an independent growth and go‑to‑market consultant for various game projects. Dan Lazarides has taken the role of chief marketing officer at Frontier Developments.
He arrives from Sega Europe, where he was senior vice president of marketing. He succeeds Jo Cooke, who moved into the CEO seat at Frontier in January. "We are delighted to welcome Dan to Frontier, who brings with him a wealth of experience on some of the industry’s largest IP," said Cooke. "His leadership in this genre will continue Frontier’s upward momentum, and his appointment to the role of CMO highlights our focus on our communities.
Dan will be at the heart of our player‑first strategy, ensuring our publishing team champions player creativity and celebrates the way in which they play our games." Cooke added, "This strategy is paramount to our position as a genre‑leading creative‑management simulation studio and ensures that we continue to create incredible games." Karen Ionescu has been appointed digital sales manager for Kalypso Media UK. Ionescu previously led sales at Numskull Games and has held roles at Nintendo and Rising Star Games. "We’re delighted to welcome Karen to Kalypso Media UK," said managing director Andrew Johnson. "She brings a wealth of commercial experience and long‑standing relationships across both retail and digital sales channels, making her a fantastic addition to the team." Hannah Barrett earned a promotion to senior account executive at esports and gaming communications agency Swipe Right.
Barrett joined the firm as an account executive in December 2025 and has quickly demonstrated the client‑service skills that earned her the senior title. Supercell announced the hiring of Anni Pyy as contract manager. Pyy comes from Metacore, where she served as contract manager for four years, overseeing licensing agreements and partnership contracts. Nathan Solbrandt has been named senior vice president of business development at fintech platform ZBD.
Solbrandt previously worked as a senior account executive at Motorica and held the vice‑president role for business development covering the Americas at Xsolla. Olivia Lee is now internal events producer at Riot Games. Lee previously acted as associate producer for internal events and programs, coordinating employee‑focused activities that reinforce company culture. Ciarah Pritchard has taken the position of account coordinator at Xsolla.
Prior to this she was account performance manager at Playback Rewards, where she optimized client outcomes and managed key performance metrics. Tracey Thompson returns to Bethesda as vice president of communications.
Thompson originally joined Bethesda in 2009 as director of publications, later becoming associate VP of communications. She left in 2019 for Electronic Arts, where she headed product and studio integrated communications.
"I’m looking forward to partnering with the talented people across Bethesda and Xbox, supporting the teams behind some of the most iconic franchises in entertainment, and helping bring their creativity and vision to players around the world," Thompson said. Maddie Richter has been appointed social media marketing manager at Nintendo of America.
Before Nintendo, Richter managed social media for Alaska Airlines, crafting campaigns that boosted engagement and brand awareness. Dana Duffield joins Yotta Games as a narrative designer. Duffield most recently served as senior narrative designer at Series Entertainment, where she authored storylines and character arcs for multiple titles.
UK publisher Yogscast Games revealed three new hires: Charlotte Willis, Robin Mawhinney, and Charlotte Pang. Willis becomes PR and influencer manager after working as creator and community director at Diva Agency.
Mawhinney joins as production coordinator, having previously been a junior producer at Atelier 11. Pang steps in as publishing coordinator; her background includes roles as producer, animator, and artist for Team Gramps and Queensguard, plus teaching game design, animation, and coding at Submarine Art School and The Code Zone. Steffen Holm and Chris Kruger have been added to Roblox’s Foundation AI team to support the mobile‑first AI creation tool Build in New Zealand.
The duo co‑founded the interactive AI platform Jars AI in 2023, raising $3.5 million from Google and other investors. "At Jars AI we saw hundreds of thousands of creators use AI to shape weird new worlds and stories, and we’re excited to keep pushing the boundaries of AI entertainment in our new roles," Holm explained. Sathvik Sudireddy is now marketing manager for live services at Rockstar Games.
Sudireddy previously worked as product manager on Call of Duty at Activision after completing a business‑development internship at the studio. Joe Chard has been named lead product manager at Netflix Games.
Chard’s résumé includes a six‑year tenure as vice president, studio general manager, and head of product at Jam City, as well as senior positions at The Walt Disney Company and Warner Bros. Entertainment. These moves illustrate the dynamic nature of talent flow in the gaming industry, where seasoned veterans and rising stars alike continue to reshape the landscape through new challenges and opportunities.