This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, according to Fiona Baxter, the charity’s senior fundraising manager, who spoke with GamesIndustry.biz about the project. Baxter explains that Save Point was "born from a wider desire to engage more with the gaming community." She emphasizes that the event offers a new avenue for interaction, both through strategic partnerships and individual supporters who may not be able to take part in traditional physical challenges like marathons.
"Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she says. The charity has teamed up with well‑known online creator and streamer TheKapFantastic, who earlier in the year raised over £5,000 for Save the Children during a separate campaign.
This partnership signals the organization’s intention to cultivate ongoing relationships with gamers and content creators beyond the immediate fundraising window. "It would be incredible to reach more people in this community with information about the work we do and why it's important," Baxter notes. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a first‑time effort for the charity, Baxter highlights the learning potential embedded in the venture.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she adds. She goes on to describe gamers and streamers as "unsung heroes of fundraising," pointing out that the gaming arena is "setting a new, innovative standard" for charitable support. According to Baxter, the community shares a common love for narrative, imagination, and the escape that interactive entertainment provides.
"There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she asserts. Save Point forms part of the larger "The One Delivery That Matters" campaign, which Save the Children will launch in November 2026.
The campaign aims to shift public attention toward the fact that, for millions of children worldwide, the most vital gifts this Christmas will not be toys or sweets, but essential supplies such as nutritious food, medicines, warm clothing, and safe shelter. Baxter underscores this point, stating, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen.
But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The two‑day Save Point event is scheduled for December 5‑6, 2026. Participants will be able to register their interest through a dedicated link, where they will receive guidance on setting up a fundraising livestream, tips for engaging their audience, and resources to maximize donation potential. The format encourages both solo streamers and collaborative groups to host gaming marathons, speed‑run challenges, or community tournaments, each designed to attract viewers and convert viewership into charitable contributions.
Beyond the immediate fundraising goal, the event serves as a testbed for future collaborations between the nonprofit sector and the rapidly expanding world of digital entertainment. By leveraging the interactive nature of live streaming, Save the Children hopes to create a more personal connection between donors and the cause, allowing supporters to see real‑time donation tallies, hear stories from beneficiaries, and even unlock in‑game rewards or exclusive content as milestones are reached. Industry observers note that this approach mirrors a broader trend where charities are tapping into the lucrative and highly engaged gaming audience.
Platforms such as Twitch and YouTube Gaming have already hosted numerous charity streams, but Save the Children’s structured, campaign‑aligned event marks a step toward a more coordinated, impact‑driven model. Baxter believes that the insights gathered—from viewer engagement metrics to donation conversion rates—will inform not only future Save Point editions but also inspire other NGOs to explore similar digital‑first fundraising strategies. In summary, Save Point represents a strategic pivot for Save the Children, marrying the organization’s humanitarian mission with the dynamic, story‑driven culture of gamers and streamers. By offering an accessible, entertaining, and socially conscious way for individuals to contribute, the charity aims to broaden its donor base, raise awareness about the urgent needs of children during the holiday season, and set a precedent for innovative philanthropy in the digital age.
Interested participants can sign up via the provided registration link, receive all necessary setup instructions, and join the global community of gamers committed to making a tangible difference for children in need.