Keeping up with the constant flow of hires, promotions, and departures across the video‑game sector can be a daunting task, which is why we gather the most notable moves into periodic round‑ups. If your organization has recent staffing changes that belong in this list, please forward the name, new title, new company, as well as the previous role and employer to newhires@gamesindustry.biz.
Tim Coombs has been named head of brand marketing for Amazon Luna. Prior to this appointment, Coombs spent several years at Microsoft’s Xbox division, where he held the position of director of brand management until July 2026. He originally joined Xbox in 2020 as a senior manager overseeing brand strategy. Before his Xbox tenure, Coombs was product marketing manager for Amazon Lumberyard in 2017, later advancing to senior product marketing manager and team lead for Amazon Game Tech, a role he occupied until April 2020.
Erik Mogensen has exited Hasbro and its subsidiary Wizards of the Coast after a three‑year stint as senior director of business development for digital gaming. Mogensen’s career before Hasbro includes a 23‑year run at Games Workshop, culminating in the title of head of business development and consumer product licensing.
"I’m acutely aware of how special it has been to work on, and for, some of my favourite brands," Mogensen reflected. "From the original Warhammer to recent titles like Dungeons & Dragons, Magic: The Gathering, and Transformers, the list is endless. I’m eager to see what the next chapter holds, wherever it may lead." Ryan Rubin has joined Blizzard Entertainment as a senior producer. Rubin’s most recent experience was at Netflix, where he served as senior producer on two mobile releases—Squid Game: Unleashed and Selling Sunset.
Earlier in his career he spent five years at Riot Games, contributing to creative development across the League of Legends franchise. Andrey Odintsov has taken the helm of marketing at Battlestate Games. Before this, he managed user acquisition at Multicast Games and currently works as an independent consultant focusing on growth and go‑to‑market strategies for game titles. Dan Lazarides has been appointed chief marketing officer at Frontier Developments.
Lazarides previously held the senior vice‑president of marketing role at Sega Europe. He succeeded Jo Cooke, who moved into the CEO position at Frontier in January. "We are thrilled to welcome Dan to Frontier," Cooke said.
"His deep experience with some of the industry's biggest IPs will help sustain our upward trajectory. As CMO, Dan will be central to our player‑first strategy, ensuring our publishing teams champion player creativity and celebrate the diverse ways gamers engage with our experiences." Karen Ionescu is now digital sales manager for Kalypso Media UK. Ionescu’s background includes a sales manager role at Numskull Games as well as positions at Nintendo and Rising Star Games.
Managing director Andrew Johnson commented, "Karen brings extensive commercial expertise and long‑standing relationships across both retail and digital channels, making her a valuable addition to our team." Hannah Barrett has earned a promotion to senior account executive at esports and gaming communications agency Swipe Right. Barrett originally joined the firm in December 2025 as an account executive. Supercell announced the hiring of Anni Pyy as contract manager.
Pyy previously spent four years in the same capacity at Metacore. Nathan Solbrandt has been named senior vice president of business development at fintech platform ZBD. His prior roles include senior account executive at Motorica and vice president of business development for the Americas at Xsolla.
Olivia Lee is now internal events producer at Riot Games, having previously worked as associate producer for internal events and programs within the company. Ciarah Pritchard has joined Xsolla as an account coordinator, after serving as account performance manager at Playback Rewards. Tracey Thompson has returned to Bethesda as vice president of communications.
Thompson’s history with Bethesda dates back to 2009 when she arrived as director of publications, later becoming associate VP of communications. She left in 2019 for Electronic Arts, where she led product and studio integrated communications. "I look forward to collaborating with the talented teams at Bethesda and Xbox, supporting the creators behind some of the most iconic entertainment franchises, and helping bring their vision to players worldwide," Thompson said. Maddie Richter has taken on the role of social media marketing manager at Nintendo of America.
Before joining Nintendo, she managed social media for Alaska Airlines. Dana Duffield is now a narrative designer at Yotta Games, after serving as senior narrative designer at Series Entertainment. The UK publisher Yogscast Games revealed three new hires: Charlotte Willis, Robin Mawhinney, and Charlotte Pang.
Willis will serve as PR and influencer manager, previously working at Diva Agency as creator and community director. Mawhinney joins as production coordinator, bringing experience as a junior producer at Atelier 11.
Pang steps in as publishing coordinator; her background includes production, animation, and art roles at Team Gramps and Queensguard, as well as teaching game design, animation, and coding at Submarine Art School and The Code Zone. Steffen Holm and Chris Kruger have been added to Roblox’s Foundation AI team to support the mobile‑first AI creation tool Build in New Zealand. The duo co‑founded the interactive AI platform Jars AI in 2023, securing $3.5 million in funding from Google and other investors.
"At Jars AI we saw hundreds of thousands of creators use AI to shape novel worlds and stories, and we’re excited to keep pushing the boundaries of AI entertainment in our new roles," Holm explained. Sathvik Sudireddy joins Rockstar Games as marketing manager for live services.
Prior to Rockstar, Sudireddy was a product manager on Call of Duty at Activision and completed an internship in business development at the same studio. Joe Chard has been appointed lead product manager at Netflix Games. Chard’s résumé includes a six‑year tenure as vice president, studio general manager, and head of product at Jam City, along with senior roles in gaming at The Walt Disney Company and Warner Bros.
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