This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising campaign, dubbed Save Point. The initiative is designed to tap into the enthusiasm of gamers and online content creators, offering a novel way for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"Save Point gives us a platform to interact with gamers not just through traditional partnerships but also by inviting individual players to take part," Baxter explained. "Not everyone can commit to running a marathon or climbing a mountain, so an event like this is far more inclusive and showcases the diverse ways supporters can make a difference." To anchor the event, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier in the year.
This collaboration signals the organization’s intent to build lasting relationships with influencers in the gaming space beyond the immediate fundraiser. "Our goal is to keep the conversation going with gamers and streamers after Save Point ends," Baxter said.
"If we can reach a broader audience within this community and explain why our work matters, that would be a huge win. I’ll consider the event a success if we walk away with a new cohort of supporters who are eager to game for us again because of the positive experience they’ve had." Baxter also highlighted the learning curve associated with launching a first‑time gaming fundraiser.
"There are countless learning opportunities embedded in this event. Because it’s our inaugural effort of this kind, the feedback we collect will be priceless and will help us design even bigger, more impactful gaming events in the years to come," she noted. She praised gamers and streamers as "the unsung heroes of fundraising," observing that the gaming world is "setting a new, innovative standard" for charitable support.
"There’s a shared understanding among game lovers that we’re a community that thrives on stories, imagination, and the escape into new worlds through play. By converting that passion into a force for tangible, lasting change, we’re proving just how powerful and influential the gaming community can be," Baxter added. Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift public attention toward the reality that, for millions of children this Christmas, essential supplies—not toys—will be the most valuable gifts.
Food, medicine, warm clothing, and safe shelter are the items that can truly make a difference in a child’s life during the holiday season. "Anything you can imagine can be delivered straight to your door with a few clicks," Baxter remarked.
"But for countless children this Christmas, the items they’re hoping for aren’t toys or sweets—they’re life‑saving deliveries that protect their wellbeing and preserve their childhoods." The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up to take part by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream. Once registered, gamers will receive resources on promoting their streams, tracking donations, and engaging their audience with the charity’s message. During the two‑day window, streamers are encouraged to host live gaming sessions, challenge runs, speed‑run attempts, and community tournaments, all while encouraging viewers to donate directly to Save the Children.
The charity plans to feature a leaderboard showcasing top‑raising streamers, fostering a friendly competition that can amplify contributions. In addition to direct donations, the event aims to raise awareness about the broader issues affecting children worldwide. By integrating storytelling elements—such as sharing real‑life accounts of children who benefit from the deliveries—streamers can create an emotional connection that motivates viewers to give.
Save the Children hopes that Save Point will become a recurring fixture in the charity calendar, evolving each year with new gaming trends, platforms, and partnership opportunities. The organization envisions a future where gaming events are not just occasional fundraisers but integral components of its outreach strategy, harnessing the massive, engaged audience that the gaming industry commands.
Ultimately, Save Point represents a strategic pivot for the charity, embracing digital culture to broaden its donor base and to demonstrate that philanthropy can thrive in virtual spaces. By aligning the joy of play with the urgency of humanitarian aid, Save the Children is charting a path that other nonprofits may soon follow, proving that innovative, community‑driven approaches can generate both awareness and tangible support for those who need it most.