This holiday season, Save the Children is set to roll out its very first gaming‑centric and livestream‑driven fundraising campaign, dubbed Save Point. The initiative, scheduled for a two‑day window from December 5 to December 6, 2026, is designed to tap into the enthusiasm of gamers, content creators, and their audiences, turning playtime into a powerful vehicle for humanitarian aid.
Fiona Baxter, the senior fundraising manager at Save the Children, shared her vision with GamesIndustry.biz, describing Save Point as a natural outgrowth of the charity’s broader ambition to deepen its connection with the gaming community. "Save Point emerged from a genuine desire to engage more meaningfully with gamers and streamers," Baxter explained. "While many traditional fundraisers rely on physical endurance feats like marathons, this format offers a more inclusive, accessible avenue for supporters of all ages and abilities to contribute.
The event is anchored by a partnership with popular online creator and streamer TheKapFantastic, who earlier in the year helped raise over £5,000 for the organization. Baxter emphasized that the collaboration is just the beginning of a longer‑term strategy to nurture relationships with influential voices in the gaming world. "Our hope is to reach a wider slice of this community, sharing the story of what we do and why it matters," she said.
"If we walk away with a fresh cohort of gamers eager to champion our cause in future campaigns, we’ll consider the event a resounding success." Because Save Point is a brand‑new format for the charity, Baxter highlighted the learning potential embedded in the experience. "We’re gathering real‑time feedback from participants, viewers, and partners.
That insight will be invaluable as we refine and expand our gaming‑focused fundraisers in the years to come," she noted. The charity sees gamers and streamers as "unsung heroes of fundraising," praising the sector for "setting a new, innovative standard" in charitable support. According to Baxter, the gaming community possesses a unique cultural DNA that aligns well with charitable storytelling. "Gamers are lovers of narrative, imagination, and immersive worlds.
When we channel that passion into tangible, real‑world impact, we showcase just how potent the collective power of play can be," she remarked. This sentiment underscores the broader narrative that Save the Children is weaving: turning leisure into lifesaving action.
Save Point is a key pillar of the organization’s larger campaign, "The One Delivery That Matters," which launches in November 2026. The campaign shines a light on the stark reality that, for millions of children across the globe, the most critical gifts this Christmas will not be toys or sweets, but essential supplies such as nutritious food, life‑saving medicine, warm clothing, and safe shelter. Baxter illustrated the contrast poignantly: "In the digital age, we can order virtually anything to our doorstep with a tap. Yet for countless children this season, the deliveries they need are not luxuries—they are necessities that can safeguard their health and preserve their childhoods." The Save Point event will feature a series of livestreams where participants can host their own fundraising streams, engage in multiplayer challenges, and unlock donation milestones tied to in‑game achievements.
Viewers will have the opportunity to donate directly through integrated platforms, with real‑time progress bars displaying how close the community is to meeting specific targets, such as funding a certain number of school kits or medical kits for a region in crisis. To encourage widespread participation, Save the Children has set up a straightforward registration process. Anyone interested can sign up via the official Save Point webpage, where they will receive a toolkit containing guidelines on setting up a livestream, best practices for audience engagement, and resources that explain how donations will be allocated. The charity also plans to provide promotional assets, such as custom overlays, alert sounds, and badge icons, enabling streamers to brand their broadcasts consistently with the Save Point theme.
Beyond the immediate fundraising goal, the event aims to foster a lasting community of gaming advocates for humanitarian causes. By showcasing the tangible outcomes of each donation—whether it funds a vaccination campaign, supplies clean water, or provides emergency shelter—Save the Children hopes to deepen the emotional connection between gamers and the beneficiaries of their generosity.
Looking ahead, Baxter expressed optimism about scaling the model. "If Save Point proves successful, we envision larger, more ambitious gaming events, perhaps even collaborations with major game developers to integrate charitable mechanics directly into popular titles," she said. "The feedback we gather now will shape those future endeavors, ensuring we continually improve the experience for both donors and the children we serve." In summary, Save Point represents a pioneering effort to blend the dynamic world of gaming with the urgent mission of delivering essential aid to children in need. By leveraging the passion, creativity, and reach of the gaming community, Save the Children aims to transform a festive season of play into a season of profound impact.
Interested participants can register their interest through the provided link, receive detailed instructions on launching a fundraising livestream, and join a growing movement that proves play can indeed change lives.