Keeping up with the constant flow of hires, promotions, and departures in the video‑game sector can be a real challenge. That’s why we put together periodic round‑ups that capture the most noteworthy personnel moves across the industry. If you know of a new appointment or a transition that belongs in this list, please forward the name, new title, new company, and previous role and employer to newhires@gamesindustry.biz.
Tim Coombs has been named head of brand marketing for Amazon Luna. Coombs most recently held the director‑level post for brand management at Xbox, a position he vacated in July 2026 after joining the console maker in 2020 as senior manager of brand strategy. Earlier in his career, he served as product marketing manager for Amazon Lumberyard in 2017, then advanced to senior product marketing manager and team lead for Amazon Game Tech, a role he kept until April 2020.
His deep experience in both console branding and Amazon’s gaming infrastructure makes him a strong fit to steer Luna’s brand presence. Erik Mogensen has exited Hasbro and its subsidiary Wizards of the Coast after three years as senior director of business development for digital gaming.
Prior to that, Mogensen spent 23 years at Games Workshop, culminating in the head of business development and consumer product licensing role. "It’s not lost on me how special it’s been to have worked on, and for, my favourite brands," Mogensen reflected. "First Warhammer, and most recently Dungeons & Dragons, Magic: The Gathering, Transformers… the list goes on.
I’m very much looking forward to my next chapter, whatever and wherever that may be." Ryan Rubin joins Blizzard Entertainment as a senior producer. Rubin’s recent experience includes a senior producer stint at Netflix, where he helped launch two mobile titles—Squid Game: Unleashed and Selling Sunset. Before that, he spent five years at Riot Games, contributing to creative development across the League of Legends franchise. Andrey Odintsov has been appointed head of marketing at Battlestate Games.
Odintsov previously managed user acquisition at Multicast Games and now works as an independent consultant specializing in growth and go‑to‑market strategies for game publishers. Dan Lazarides steps into the chief marketing officer role at Frontier Developments. Lazarides comes from Sega Europe, where he served as senior vice president of marketing. He succeeds Jo Cooke, who was promoted to Frontier’s chief executive officer in January.
"We are delighted to welcome Dan to Frontier, who brings a wealth of experience on some of the industry’s largest IPs," said Cooke. "His leadership in this genre will continue Frontier’s upward momentum, and his appointment highlights our focus on our communities. Dan will be at the heart of our player‑first strategy, ensuring our publishing team champions player creativity and celebrates the way they play our games." Karen Ionescu has taken the digital sales manager position at Kalypso Media UK. Ionescu’s background includes a sales manager role at Numskull Games and previous positions at Nintendo and Rising Star Games.
Managing director Andrew Johnson praised the hire: "We’re delighted to welcome Karen to Kalypso Media UK. She brings a wealth of commercial experience and long‑standing relationships across both retail and digital sales channels, making her a fantastic addition to the team." Hannah Barrett earned a promotion to senior account executive at esports and gaming communications agency Swipe Right. Barrett originally joined the firm as an account executive in December 2025 and has quickly risen through the ranks. Supercell announced the appointment of Anni Pyy as contract manager.
Pyy previously spent four years in the same capacity at Metacore, where she oversaw licensing agreements and partnership contracts. Nathan Solbrandt has been named senior vice president of business development at fintech platform ZBD.
Solbrandt’s résumé includes senior account executive work at Motorica and a vice‑president role for business development covering the Americas at Xsolla. Olivia Lee is now internal events producer at Riot Games, having previously served as associate producer for internal events and programs.
Her role will involve coordinating large‑scale employee gatherings and community‑focused initiatives. Ciarah Pritchard joins Xsolla as an account coordinator after working as an account performance manager at Playback Rewards, where she focused on optimizing publisher‑partner relationships. Tracey Thompson returns to Bethesda as vice president of communications. Thompson first joined Bethesda in 2009 as director of publications, later becoming associate VP of communications.
She left in 2019 for Electronic Arts, where she headed product and studio integrated communications. "I’m looking forward to partnering with the talented people across Bethesda and Xbox, supporting the teams behind some of the most iconic franchises in entertainment, and helping bring their creativity and vision to players around the world," Thompson said.
Maddie Richter has been appointed social media marketing manager at Nintendo of America. Before joining Nintendo, Richter managed social media for Alaska Airlines, where she honed her skills in audience engagement and campaign analytics.
Dana Duffield joins Yotta Games as a narrative designer. Duffield previously held the senior narrative designer title at Series Entertainment, contributing to story development for several indie titles. Yogscast Games, a UK‑based publisher, announced three new hires: Charlotte Willis, Robin Mawhinney, and Charlotte Pang.
Willis becomes PR and influencer manager after serving as creator and community director at Diva Agency. Mawhinney joins as production coordinator, having worked as a junior producer at Atelier 11. Pang takes the publishing coordinator role; her background includes production, animation, and art work for Team Gramps and Queensguard, as well as teaching game design, animation, and coding at Submarine Art School and The Code Zone. Steffen Holm and Chris Kruger have been added to Roblox’s Foundation AI team to bolster the platform’s mobile‑first AI creation tool, Build, in New Zealand.
The duo co‑founded the interactive AI platform Jars AI in 2023 and secured $3.5 million in funding from Google and other investors. "At Jars AI we saw hundreds of thousands of creators use AI to shape weird new worlds and stories, and we’re excited to keep pushing the boundaries of AI entertainment in our new roles," Holm explained.
Sathvik Sudireddy is now marketing manager for live services at Rockstar Games. Sudireddy previously worked as a product manager on Call of Duty at Activision and started his career with an internship in business development at the same developer. Joe Chard has been appointed lead product manager at Netflix Games. Chard’s prior experience includes a six‑year tenure as vice president, studio general manager, and head of product at Jam City, as well as senior roles at The Walt Disney Company and Warner Bros.
Entertainment. These appointments, departures, and promotions illustrate the fluid nature of talent movement within the gaming ecosystem, highlighting how experience across platforms, genres, and even adjacent industries such as fintech and AI continues to shape the future of interactive entertainment.