This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑stream fundraising initiative, branded Save Point. The new event is designed to tap into the enthusiasm of gamers and streamers, offering a fresh avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. "Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective.
Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she explained. The charity has teamed up with popular online creator and streamer TheKapFantastic, who has already demonstrated a strong commitment to the cause by raising over £5,000 for Save the Children earlier in the year. This partnership underscores the potential of influencer‑driven fundraising, where personal brand reach can translate into substantial charitable contributions.
Baxter emphasized that the organization intends to nurture these new relationships long after the event concludes. "It would be incredible to reach more people in this community with information about the work we do and why it’s important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the learning curve involved.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she noted. The insights gathered will inform future campaigns, potentially expanding the scale and impact of similar initiatives.
Describing gamers and streamers as the "unsung heroes of fundraising," Baxter pointed out that the gaming arena is "setting a new, innovative standard" for charitable support. She elaborated on the cultural overlap between gaming and philanthropy: "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point is a key component of Save the Children’s broader campaign titled "The One Delivery That Matters," which is slated to launch in November 2026. The campaign seeks to shift public focus from traditional holiday gifts to essential supplies that children in crisis need most during the festive period.
Baxter illustrated this point by saying, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." The event will run over two days, from December 5 to December 6, 2026. During this window, participants can join live streams, compete in gaming challenges, or host their own fundraising broadcasts.
Those interested in taking part are encouraged to register their interest through the provided link, which will also supply guidance on setting up a successful fundraising livestream. Beyond the immediate financial goals, Save Point aims to cultivate a lasting community of gaming enthusiasts who view charitable giving as an integral part of their hobby. By integrating donation mechanisms directly into streaming platforms and offering incentives such as exclusive in‑game items or recognition badges, the event hopes to make giving feel as natural and rewarding as achieving a high score.
The strategic partnership with TheKapFantastic also serves as a template for future collaborations with other creators. By showcasing a successful case study—where a single streamer raised over £5,000—the charity hopes to inspire additional influencers to allocate a portion of their audience engagement to philanthropic causes. In addition to monetary contributions, Save Point will generate valuable data on donor behavior within the gaming ecosystem. Metrics such as average donation size, peak donation times, and viewer engagement rates will be analyzed to refine future campaigns.
This data-driven approach ensures that subsequent events can be tailored to maximize both reach and impact. Overall, Save the Children’s venture into the gaming world reflects a broader trend of charities embracing digital culture to stay relevant and effective. As more people spend time online and in virtual spaces, the potential for innovative fundraising models grows. Save Point not only provides a novel way for supporters to give but also highlights the powerful synergy between entertainment and empathy, proving that a love for games can translate into real‑world change for children in need.
For anyone wishing to become part of this pioneering effort, the registration portal offers step‑by‑step instructions on how to set up a livestream, integrate donation widgets, and promote the event across social channels. By lowering technical barriers and offering clear guidance, Save the Children hopes to attract a diverse array of participants—from seasoned streamers to casual gamers—thereby broadening the base of support for its vital mission. In summary, Save Point represents a forward‑looking, inclusive, and data‑informed approach to charitable fundraising, leveraging the passion of gamers and the reach of streamers to deliver essential aid to children worldwide during the most vulnerable time of the year.