This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event they have christened "Save Point." The initiative is designed to tap into the enthusiasm of the gaming community, offering a novel way for supporters to contribute to the charity’s mission during the most giving time of the year. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with gamers. "We wanted a platform that would let us interact with the gaming world not just through one‑off partnerships but also by inviting individual players to take part," Baxter explained. "Not everyone has the stamina or time to run a marathon or climb a mountain for charity, but a gaming marathon is far more accessible.
It opens the door for a whole new type of supporter who can make a real impact from the comfort of their own home." The charity has teamed up with popular online creator and streamer TheKapFantastic, who has already demonstrated a knack for fundraising by generating more than £5,000 for Save the Children earlier in the year. This collaboration underscores the charity’s strategy of leveraging established personalities within the gaming sphere to amplify its message and reach.
Looking beyond the immediate event, Baxter emphasized that Save the Children hopes to cultivate lasting relationships with gamers, streamers, and their audiences. "If we can introduce more people in this community to the work we do and why it matters, that’s a win," she said. "I’ll consider the event a massive success if, after it ends, we have a fresh cohort of supporters who are eager to return to the platform, to game for us again, and to spread the word about our cause." Because this is the charity’s first foray into a gaming‑centric fundraiser, there is a strong focus on learning and iteration.
"Every piece of feedback we receive will be priceless," Baxter noted. "It will help us refine the format, make future events bigger and better, and ultimately create a sustainable pipeline of gaming‑based fundraising activities that can grow year after year." Baxter also praised gamers and streamers as the "unsung heroes of fundraising," highlighting how the gaming ecosystem is setting a new, innovative standard for charitable support. She pointed out that gamers share a love for storytelling, imagination, and escapism—qualities that can be harnessed to drive real‑world change. "When we channel that passion for play into tangible outcomes, we showcase just how influential the gaming community can be," she said.
Save Point is a cornerstone of Save the Children’s broader "The One Delivery That Matters" campaign, slated to launch in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential supplies that many children desperately need during the festive season—food, medicine, warm clothing, and safe shelter. Baxter highlighted the stark contrast between typical holiday deliveries and the life‑saving provisions that children are awaiting. "Anyone can order a toy or a treat with a few clicks, but for millions of children this Christmas, the deliveries they need are those that protect their health and preserve their childhoods," she remarked.
The event is scheduled for a two‑day window, from December 5 to December 6, 2026. Participants can sign up to take part in the livestream, receive guidance on setting up their own fundraising streams, and learn how to engage their audiences in supporting the cause.
By registering, gamers will gain access to resources that help them maximize donations, share compelling narratives about the children they are helping, and collaborate with other streamers to create a vibrant, supportive network. Beyond the immediate fundraising goal, Save Point aims to demonstrate the power of digital communities in driving social impact. The charity hopes that the event will inspire other nonprofits to explore similar partnerships with the gaming industry, thereby expanding the toolkit of modern philanthropy. As more organizations recognize the potential of interactive media, the line between entertainment and altruism continues to blur, offering fresh avenues for collective action.
In summary, Save the Children’s Save Point represents a pioneering step toward integrating gaming culture with charitable fundraising. By leveraging the accessibility of livestreams, the enthusiasm of dedicated gamers, and the storytelling power inherent in video games, the charity aspires to deliver critical supplies to children in need while fostering a new generation of engaged, socially conscious supporters.
Interested individuals can register their interest through the provided link, receive setup instructions, and join a community of gamers united by a common purpose: turning play into a force for lasting, positive change.