This holiday season, Save the Children is set to roll out its very first gaming‑centric and live‑streaming fundraising campaign, branded Save Point. The initiative is designed to tap into the vibrant world of video games and online streaming, offering a novel way for supporters to contribute to the charity’s mission. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted to create a platform where we could interact with gamers and streamers on a more personal level, both through strategic partnerships and individual participation,” Baxter explained.
“Not everyone is able to run a marathon or take part in a traditional physical challenge, so an event like this provides a more inclusive avenue for supporters to get involved and demonstrate the impact they can have.” The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. This collaboration underscores the growing trend of influencers leveraging their audiences for social good.
Baxter emphasized that the partnership is just the beginning, and Save the Children hopes to cultivate ongoing relationships with gamers, streamers, and their followers long after the event concludes. “It would be amazing to reach a wider segment of the gaming community with information about the work we do and why it matters,” she said. “I’ll consider the event a massive success if we walk away with a fresh cohort of supporters who are inspired to game for us again based on their experience.” Baxter also highlighted the educational value of the fundraiser. “Because this is our first foray into a gaming‑based campaign, the insights and feedback we gather will be priceless.
They’ll help us refine and expand future gaming events, making them larger and more effective year after year.” In her view, gamers and streamers are the "unsung heroes of fundraising," and she believes the gaming arena is "setting a new, innovative standard" for charitable support. She elaborated, “There’s a shared understanding among game lovers that we’re a community that cherishes stories, imagination, and the escape into new worlds that play provides.
By converting that passion into a catalyst for tangible, lasting change, we’re showcasing just how powerful and influential the gaming community can be.” Save Point is a key component of Save the Children’s broader campaign titled "The One Delivery That Matters," which launches in November 2026. The campaign aims to draw attention to the fact that, for millions of children around the globe, the most essential gifts this Christmas are not toys or sweets, but vital supplies such as food, medicine, warm clothing, and safe shelter.
Baxter remarked, “In the digital age, anything can be delivered to your doorstep with a few clicks. Yet for countless children this holiday season, the deliveries they’re awaiting are life‑saving essentials, not playthings.” The event is scheduled to run over two days, from December 5 to December 6, 2026.
Participants can sign up by expressing interest through the provided link, which will also supply guidance on how to set up a fundraising livestream. Once registered, gamers can choose to stream their gameplay, host charity tournaments, or create other interactive content, all while encouraging viewers to donate directly to Save the Children. To maximize impact, the charity plans to incorporate a variety of gaming genres and platforms, ensuring that both casual players and hardcore enthusiasts can find a way to contribute.
Planned activities include speed‑run challenges, cooperative multiplayer marathons, and creative building contests in popular sandbox games. Each activity will feature donation milestones, leaderboards, and real‑time updates on how contributions are translating into aid for children in need. Beyond the immediate fundraising goals, Save Point seeks to foster a sense of community among participants. By bringing together gamers, streamers, and supporters from diverse backgrounds, the event aims to build lasting networks that can be mobilised for future charitable endeavors.
Baxter noted, “The relationships we forge during Save Point could become the foundation for a sustained partnership between the gaming world and humanitarian work.” The initiative also aligns with a growing movement within the gaming industry to incorporate social responsibility into its core values. Many developers and platforms are now exploring ways to embed charitable options directly into games, such as in‑game purchase bundles that allocate a portion of proceeds to nonprofit causes. Save Point stands as a practical demonstration of how these concepts can be operationalised on a large scale. In summary, Save the Children’s Save Point represents an ambitious step toward integrating modern digital culture with traditional philanthropy.
By leveraging the reach and enthusiasm of the gaming community, the charity hopes to deliver critical supplies to children who need them most, while also setting a precedent for future collaborations between nonprofits and the ever‑expanding world of interactive entertainment. Interested individuals are encouraged to register early, prepare their streaming setups, and join the effort to turn play into a powerful force for good.