This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed "Save Point." The concept emerged from a broader ambition to deepen the organisation’s connection with the global gaming community, according to Fiona Baxter, the charity’s senior fundraising manager, who spoke to GamesIndustry.biz about the project. "Save Point was born out of a desire to engage more meaningfully with gamers," Baxter explained.
"It gives us a platform to work alongside both corporate partners and individual supporters who share a passion for play. Not everyone can take part in a marathon or a traditional charity walk, so an event like this offers a more inclusive way for people to contribute and demonstrate the impact a different kind of supporter can have." The event will be anchored by a collaboration with popular online creator and streamer TheKapFantastic, a personality who has already proven his fundraising chops by raising over £5,000 for Save the Children earlier in the year. Baxter highlighted that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and content creators beyond the two‑day window of the fundraiser.
"Our goal is to reach a wider audience within the gaming sphere and educate them about the vital work we do and why it matters," she said. "If, after the event, we have a fresh cohort of supporters who are eager to game for us again because of their positive experience, we’ll consider that a major triumph." Because Save Point is a brand‑new format for the charity, Baxter stressed the importance of learning from the inaugural run.
"There are countless learning opportunities embedded in this event. This is our first attempt at a gaming‑centric fundraiser, so the feedback we gather will be priceless and will help us design even bigger and more effective gaming events in the years to come," she noted. Baxter also praised gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming world is "setting a new, innovative standard" for charitable support.
She described the community as one built on a shared love of narrative, imagination, and the escapism that interactive entertainment provides. "When we channel that enthusiasm into real‑world change, we showcase just how powerful and impactful the gaming community can be," she added.
Save Point is a key component of Save the Children’s broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies that children in crisis desperately need—food, medicine, warm clothing, and safe shelter. Baxter emphasized the stark contrast between the consumer‑driven holiday market and the urgent deliveries that can truly save lives.
"Anything you can imagine can be delivered to a doorstep with a few taps on a screen," she remarked. "But for millions of children this Christmas, it isn’t toys or sweets they’re hoping for—it’s the critical deliveries that will protect their health, safety, and future." The Save Point event is scheduled for December 5‑6, 2026. During these two days, participants will have the chance to host their own fundraising livestreams, engage with their audiences, and rally donations for the cause.
Interested individuals can sign up through the provided registration link, which also supplies guidance on setting up a successful fundraising stream, from technical requirements to best practices for audience interaction. By blending the excitement of gaming with the compassion of charitable giving, Save the Children hopes to forge a new pathway for philanthropy—one that leverages the reach, creativity, and community spirit of gamers worldwide. The charity believes that this approach not only broadens its donor base but also educates a younger, digitally native audience about the importance of humanitarian aid. Looking ahead, Baxter envisions a future where such events become a regular fixture on the charity’s calendar, each iteration building on the lessons learned from the previous one.
She anticipates that as more gamers and streamers discover the impact they can have through play, the sector will continue to innovate, setting higher standards for how entertainment and empathy can intersect. In summary, Save Point represents a pioneering step for Save the Children, merging the immersive world of video games with the urgent mission of delivering life‑saving aid to children in need. The event invites anyone with a love for gaming—and a willingness to help—to join the cause, prove that play can be a powerful catalyst for change, and ensure that, this Christmas, essential deliveries reach the hands of those who need them most.