This holiday season, Save the Children is set to roll out its very first gaming‑centric and live‑streaming fundraising initiative, dubbed Save Point. The new event is designed to tap into the enthusiasm of gamers and online audiences, offering a fresh avenue for supporters to contribute to the charity’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as one‑off donors but as partners who could help amplify our message on a regular basis,” Baxter explained. According to Baxter, the format of Save Point makes charitable giving more inclusive.
“Not everyone has the stamina or time to run a marathon or take part in a traditional charity walk,” she said. “A gaming marathon or streaming marathon is far more accessible for many people, and it showcases how a different kind of supporter can make a tangible impact.” By leveraging the interactive nature of video games and the reach of live streaming, the charity hopes to attract a demographic that might otherwise be less engaged with conventional fundraising events.
The charity has teamed up with popular online creator and streamer TheKapFantastic, who has a proven track record of supporting Save the Children. Earlier this year, TheKapFantastic’s own fundraising stream raised over £5,000 for the organization, demonstrating the potential of influencer‑led campaigns. Baxter emphasized that the partnership with TheKapFantastic is just the beginning of a longer‑term strategy to build enduring relationships with gamers, streamers, and their audiences.
“After Save Point concludes, we want to keep the conversation going,” Baxter said. “If we can introduce more people in the gaming sphere to the work we do and why it matters, we’ll have created a new pool of advocates who might choose to game for us again in the future.” She added that the success of the event will be measured not only by the amount of money raised but also by the number of new supporters who join the cause as a result of their experience.
Because this is Save the Children’s first foray into a gaming‑focused fundraiser, the organization views the event as a learning laboratory. “We’ll be gathering feedback from participants, viewers, and partners, which will be invaluable for refining future gaming events,” Baxter noted.
“Our goal is to scale up and improve year after year, creating larger and more impactful experiences for both the charity and the gaming community.” Baxter described gamers and streamers as the "unsung heroes of fundraising," highlighting how the gaming world is beginning to set a new, innovative standard for charitable support. She pointed out that many gamers are drawn to stories, imagination, and immersive worlds, and that this passion can be redirected toward real‑world change. “When we turn our love of gaming into a force for lasting impact, we demonstrate just how powerful and influential the gaming community can be,” she said. Save Point is a central component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026.
The campaign aims to shift public attention toward the fact that, for millions of children worldwide, the most essential gifts this Christmas are not toys or sweets but vital supplies such as food, medicine, warm clothing, and safe shelter. Baxter underscored this point, stating, "Anything you can order with a click can be delivered to your door, but for many children this season, it’s not a game console they’re waiting for—it’s a delivery that can save their lives and protect their childhoods." The Save Point event is scheduled to run over two days, from December 5 to December 6, 2026. During this period, participants will be able to join live streams, engage in gaming challenges, and encourage their followers to donate. Those interested in taking part can register their interest through the provided link, which will also supply guidance on setting up a fundraising livestream, technical requirements, and tips for maximizing audience engagement.
By blending the excitement of gaming with the altruistic goal of supporting vulnerable children, Save Point seeks to create a win‑win scenario: gamers enjoy a fun, community‑driven experience while contributing to a cause that delivers life‑saving aid to those in need. The charity hopes that this innovative approach will not only raise significant funds but also inspire a new generation of donors who see charitable giving as an integral part of their gaming lifestyle. The organization plans to evaluate the outcomes of Save Point closely, using insights gained to shape future collaborations with the gaming sector and to expand the reach of its humanitarian programs worldwide.