This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the video‑game community, according to Fiona Baxter, the charity’s senior fundraising manager, who spoke to GamesIndustry.biz.
"Save Point gives us a platform to interact with gamers and streamers in a way that feels natural for both partners and individual supporters," Baxter said. "Not everyone is able to train for and complete a marathon, so a digital‑first event like this is far more inclusive and showcases the unique contributions that a different kind of donor can make." The event will be anchored by a collaboration with popular online creator and live‑streamer TheKapFantastic, who earlier this year helped raise more than £5,000 for the charity.
Baxter emphasized that Save Point is only the beginning of a longer‑term strategy to nurture relationships with influencers and gaming enthusiasts beyond the two‑day window. "If we can reach a wider audience within the gaming sphere and share the story of what we do, that would be a massive win," she explained.
"I’ll consider the event a triumph if, after it ends, we have a fresh cohort of gamers who are eager to support us again because of the experience they had with Save Point." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team is also treating the event as a learning laboratory. "The insights and feedback we gather will be priceless, helping us design even bigger and more impactful gaming events year after year," Baxter added. Baxter praised gamers and streamers as the "unsung heroes of fundraising," noting that the gaming world is "setting a new, innovative standard" for charitable support.
She highlighted the shared values that bind the community: a love of storytelling, imagination, and the ability to escape into new realms through play. By channeling that passion into real‑world impact, the charity hopes to demonstrate the tangible power of the gaming audience. Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026. The campaign aims to shift the focus of Christmas gifting from toys to essential supplies for children in crisis—food, medicine, warm clothing, and safe shelter.
Baxter underscored the stark contrast between typical holiday deliveries and the life‑saving aid that many children need. "In the digital age, you can order almost anything with a few taps, and have it appear at your door," she said. "But for millions of children this Christmas, the items they’re hoping for aren’t gadgets or sweets—they’re the basic necessities that protect their health and preserve their childhoods." Save Point is scheduled for December 5‑6, 2026.
Participants can sign up through a dedicated registration page, where they will receive guidance on setting up a fundraising livestream, tips for engaging their audience, and information on how donations will be tracked and allocated. The event will feature a mix of live gaming sessions, charity auctions, and collaborative challenges designed to keep viewers entertained while encouraging donations. Streamers will have the opportunity to showcase their favorite titles, run charity‑focused tournaments, and interact directly with chat to answer questions about the cause. In addition, Save the Children plans to provide real‑time updates on fundraising milestones, highlighting how each contribution translates into concrete aid for children in need.
By leveraging the interactive nature of streaming platforms, Save Point aims to create a sense of community and shared purpose among participants. The charity hopes that viewers will not only donate during the event but also become long‑term advocates, spreading awareness of the organization’s work within their own gaming circles. In summary, Save Point represents a strategic pivot for Save the Children, marrying the excitement of modern gaming culture with the timeless mission of delivering essential aid to vulnerable children.
Through this innovative approach, the charity seeks to broaden its donor base, foster lasting partnerships with content creators, and ultimately ensure that more children receive the critical support they need during the holiday season and beyond.