This holiday season, Save the Children is set to roll out its very first gaming‑centric and livestream‑driven fundraising campaign, dubbed "Save Point." The initiative, scheduled for December 5‑6, 2026, is designed to tap into the enthusiasm of gamers and online creators, offering a novel way for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"We wanted a platform that would let us interact with gamers not just as donors, but as partners in a shared experience," Baxter explained. "Traditional fundraisers like marathons are fantastic, but they aren’t accessible to everyone. A gaming‑focused event lowers the barrier to entry, allowing a wider range of people to get involved and see the impact they can have." The event will be anchored by a collaboration with popular online content creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, streamers, and their audiences.
"Our goal is to keep the conversation going after Save Point ends. If we can introduce more people in this space to the vital work we do, and inspire them to keep supporting us through gaming, that would be a massive win," she said. Baxter also highlighted the learning component of the fundraiser. "Because this is our first foray into a gaming‑driven campaign, the feedback we collect will be priceless.
It will help us refine the format, improve the technology, and scale up future events, making each one bigger and more effective than the last," she noted. In her view, gamers and streamers are "the unsung heroes of fundraising," and she believes the gaming world is "setting a new, innovative standard" for charitable support. She described the community as one that cherishes storytelling, imagination, and the escapism that comes from immersive play.
"When we channel that passion into real‑world change, we demonstrate just how powerful the gaming community can be," Baxter said. Save Point is a key component of the broader "The One Delivery That Matters" campaign, which launches in November 2026. This campaign seeks to shift public attention from the typical holiday gifts to the essential items that many children desperately need during the festive season—food, medicine, warm clothing, and safe shelter. Baxter underscored the stark contrast between the usual holiday consumerism and the urgent needs of vulnerable children.
"Anyone can order a toy with a few clicks, but for millions of children this Christmas, the deliveries they’re hoping for are life‑saving supplies, not playthings," she remarked. The charity stresses that the digital age makes it possible to deliver almost anything directly to a doorstep with a simple screen tap.
Yet, for the children the campaign aims to help, the most critical deliveries are those that protect health and wellbeing. By framing the fundraiser around a gaming event, Save the Children hopes to harness the reach and influence of the online community to amplify this message. Participants can join Save Point by registering their interest through the official link provided by the charity.
Once signed up, they will receive guidance on how to set up their own fundraising livestream, choose donation targets, and engage their audience throughout the two‑day event. The platform will support various streaming tools, enabling creators to integrate donation trackers, leaderboards, and interactive challenges that keep viewers invested and motivated to give. Beyond the immediate fundraising goals, Save Point aims to foster a lasting network of gaming‑focused supporters.
Baxter envisions a future where regular gaming events become a staple of the charity’s fundraising calendar, each iteration building on the insights gained from the previous one. "If we walk away from this event with a new crew of gamers who want to continue partnering with us, we’ll have created a sustainable pipeline of support that extends far beyond the holiday season," she said. The initiative also reflects a broader trend within the nonprofit sector, where organizations are increasingly exploring digital experiences to reach younger, tech‑savvy audiences. By aligning with the values of the gaming community—creativity, collaboration, and competition—Save the Children hopes to translate those passions into tangible contributions that improve the lives of children worldwide.
In summary, Save Point represents an innovative blend of entertainment and philanthropy, leveraging the power of livestreaming and the enthusiasm of gamers to deliver essential aid to children in need this Christmas. The event promises to be both a fundraiser and a learning experience, setting the stage for future collaborations that could reshape how charities engage with digital audiences. To get involved, interested individuals should follow the registration link, set up their streaming equipment, and prepare to share their gaming journey with their followers, all while raising critical funds for the children who rely on Save the Children’s support during the most vulnerable time of the year.