This holiday season, Save the Children is set to debut its first ever gaming‑centric and livestream‑driven fundraising campaign, branded "Save Point." The initiative is designed to tap into the enthusiasm of gamers and online creators, offering a novel way for supporters to contribute to the charity’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. "We wanted a platform that would let us interact with gamers not just as donors but as partners," Baxter explained.
"Many people can’t commit to a marathon or a long‑distance bike ride, so a virtual event like this is far more inclusive and showcases the unique impact that a different kind of supporter can have." The charity has teamed up with popular online content creator and streamer TheKapFantastic, who earlier in the year raised more than £5,000 for Save the Children through his own channels. This partnership exemplifies the type of collaborative spirit the charity hopes to nurture moving forward.
Baxter emphasized that the goal is to forge lasting relationships with both gamers and streamers beyond the immediate event. "If we can introduce more people in this space to the work we do and why it matters, that would be a massive win," she said.
"I’ll consider the event a resounding success if we walk away with a fresh cohort of supporters who are eager to game for us again because of the experience they’ve had." Because this is Save the Children’s first foray into a gaming‑focused fundraiser, the team anticipates a steep learning curve. "There are countless learning opportunities embedded in this event," Baxter noted. "The feedback we gather will be priceless, helping us refine and scale up future gaming‑related campaigns year after year." Baxter also highlighted the often‑overlooked role that gamers and streamers play in the charitable sector, describing them as "the unsung heroes of fundraising." She pointed out that the gaming world is "setting a new, innovative standard" for how charitable causes can be supported. "Gamers share a love of narrative, imagination, and immersion in new worlds," she said.
"When we channel that passion into real‑world impact, we demonstrate just how powerful and transformative the gaming community can be." Save Point forms part of the broader "The One Delivery That Matters" campaign, which kicks off in November 2026. The campaign’s message is stark: while many children anticipate receiving gifts this Christmas, millions of youngsters are instead hoping for essential deliveries—food, medicine, warm clothing, and safe shelter. Baxter underscored this contrast, stating, "Anything you can imagine can be delivered to your doorstep with a tap on a screen, but for countless children this holiday season, it’s not toys they’re waiting for—it’s the supplies that will safeguard their lives and preserve their childhoods." The two‑day Save Point event is scheduled for December 5‑6, 2026. Participants can sign up to take part by registering their interest through the provided link, which also supplies guidance on how to set up a fundraising livestream.
Once registered, gamers can choose to host their own streams, engage their followers, and encourage donations that will directly fund the delivery of vital resources to children in need. By blending entertainment with philanthropy, Save Point aims to demonstrate that digital play can be a conduit for tangible, life‑changing assistance.
The charity hopes that the event will not only raise significant funds but also broaden public awareness of the urgent needs facing children around the globe during the festive period. Through this innovative approach, Save the Children seeks to inspire a new generation of supporters who view gaming not just as a pastime, but as a powerful tool for social good. In summary, Save Point represents a strategic pivot for the charity, leveraging the reach and engagement of the gaming ecosystem to amplify its impact.
With the backing of influential creators like TheKapFantastic and the dedication of staff like Baxter, the initiative aspires to set a precedent for future collaborations between the nonprofit sector and the world of interactive entertainment.