This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event they have christened Save Point. The initiative is designed to tap into the enthusiasm of gamers and online creators, offering a fresh avenue for supporters to contribute to the organization’s mission during the festive period. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to reach people who might not be able to take part in traditional charity challenges like marathons or long‑distance walks,” Baxter explained.
“A gaming‑centric event is far more inclusive, allowing a wider range of participants to get involved, whether they are seasoned streamers, casual players, or anyone in between.” According to Baxter, the event serves a dual purpose. From a partnership perspective, it opens doors for collaborations with influential content creators and gaming platforms. From an individual supporter angle, it provides a low‑barrier entry point for people who love video games but may not have the time or physical ability to train for a marathon.
“Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do,” she said. The charity has already secured a partnership with popular online creator and streamer TheKapFantastic, who previously raised more than £5,000 for Save the Children earlier in the year. This collaboration signals the charity’s intent to build lasting relationships with gamers and streamers beyond the immediate event.
Baxter emphasized that the organization hopes to keep the dialogue open and continue fostering connections within the gaming ecosystem after Save Point concludes. “It would be incredible to reach more people in this community with information about the work we do and why it’s important,” she noted. “I’ll consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us.” Baxter also highlighted the learning potential embedded in this inaugural effort.
Because Save Point is a first‑time venture for the charity, the feedback and data gathered will be crucial for refining future gaming‑related fundraisers. “There are a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year,” she said. In her view, gamers and streamers are often the "unsung heroes of fundraising," and she believes the gaming sector is "setting a new, innovative standard" for charitable support. She elaborated that many gamers share a love for storytelling, imagination, and escapism, which can be harnessed for real‑world impact.
“There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we’re demonstrating just how powerful and impactful the gaming community can be,” Baxter asserted. Save Point forms part of the larger "The One Delivery That Matters" campaign, slated to launch in November 2026.
This campaign aims to draw attention to the fact that, for millions of children worldwide, the most essential gifts this Christmas will not be toys or sweets, but vital supplies such as food, medicine, warm clothing, and safe shelter. Baxter stressed the stark contrast between typical holiday deliveries and the life‑saving provisions needed by vulnerable children. “Absolutely anything you could think of can be delivered right to your door at the tap of a screen,” she remarked.
“But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods.” The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply details on how to set up a fundraising livestream. By streaming their gameplay, donors can watch in real time, contribute directly, and see the impact of their generosity unfold.
The charity hopes that the interactive nature of livestreams will encourage viewers to donate spontaneously, creating a dynamic and engaging fundraising environment. Beyond the immediate financial goals, Save Point is intended to serve as a proof of concept for how charitable organizations can leverage digital entertainment ecosystems to reach new audiences. The event will showcase the potential of integrating charitable messaging into gaming platforms, encouraging other nonprofits to explore similar strategies.
As the gaming industry continues to grow, with billions of players worldwide, the opportunity for social impact becomes increasingly significant. In summary, Save the Children’s Save Point represents a pioneering step toward marrying the immersive world of gaming with the urgent needs of children facing hardship.
By inviting gamers, streamers, and their audiences to participate, the charity aims to broaden its supporter base, generate vital resources, and illustrate the transformative power of play when directed toward humanitarian goals. The organization looks forward to the insights gained from this first foray, hoping to build a sustainable, recurring series of gaming‑centric fundraisers that will continue to support children in need for years to come.