Save the Children Unveils Its Inaugural Gaming and Streaming Charity Event Named Save Point

This holiday season, Save the Children is set to debut its first-ever gaming‑focused fundraiser, a two‑day event titled Save Point, which will run on December 5‑6, 2026. The initiative blends live video‑game streaming with charitable giving, inviting gamers, content creators, and supporters from around the globe to raise money for children in need during the most vulnerable time of the year.

Fiona Baxter, the organisation’s senior fundraising manager, shared her enthusiasm with GamesIndustry.biz, describing Save Point as a natural evolution of the charity’s broader ambition to deepen its connection with the gaming community. "Save Point emerged from a genuine desire to interact more meaningfully with gamers and streamers," Baxter explained.

"It gives us a platform to partner with creators and to engage individual supporters in a way that feels authentic and inclusive. Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible and can showcase the diverse ways people can contribute." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. This partnership underscores the potential of influencer‑led campaigns to mobilise audiences quickly and effectively. Baxter emphasised that the collaboration is just the beginning: "Our goal is to keep nurturing relationships with gamers and streamers long after Save Point concludes.

If we can introduce more people in this community to the vital work we do and why it matters, we’ll have created a lasting network of allies who are eager to game for a cause." Baxter outlined what success will look like for the inaugural event. "A huge win for us would be walking away with a new crew of supporters who, after experiencing Save Point, want to continue gaming on behalf of Save the Children.

The feedback we gather will be priceless, helping us refine and expand future gaming‑centric fundraisers year after year." She also highlighted the often‑overlooked role of gamers and streamers in the charitable ecosystem, calling them "the unsung heroes of fundraising." According to Baxter, the gaming world is "setting a new, innovative standard" for how charitable causes can be championed. "Gamers share a love of stories, imagination, and the escape that interactive play offers. By channeling that passion into real‑world impact, we demonstrate just how powerful and transformative the gaming community can be." Save Point is a centerpiece of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential items that many children desperately need during the festive season—food, medicine, warm clothing, and safe shelter.

Baxter illustrated the contrast vividly: "Anything you can imagine can be delivered to your doorstep with a tap on a screen, but for millions of children this Christmas, it’s not toys they’re awaiting—it’s life‑saving deliveries that protect their childhoods." The event will feature a series of live streams where participants can set up personal fundraising pages, accept donations in real time, and compete in gaming challenges that encourage viewer engagement. Organisers plan to incorporate popular titles across multiple genres, ensuring that both casual players and hardcore enthusiasts can find a niche.

In addition to the main streaming schedule, there will be panel discussions with industry experts, behind‑the‑scenes looks at how charitable donations are processed, and opportunities for viewers to learn about the specific programs their contributions will support. To join Save Point, interested individuals can register through the official Save the Children portal.

Upon signing up, participants will receive a toolkit that includes branding assets, step‑by‑step guides for setting up a livestream, and tips on how to maximise donation inflow without disrupting the gaming experience. The charity also promises to spotlight top fundraisers on its social channels, providing additional exposure and recognition for those who go above and beyond. Beyond the immediate financial goals, Save Point aims to cultivate a lasting sense of community among gamers who care about social impact. By creating a shared space where entertainment meets philanthropy, the charity hopes to inspire ongoing collaboration, future events, and perhaps even the development of new gaming‑focused fundraising models.

Baxter concluded with optimism: "The learning opportunities from this first foray are immense. The insights we gather will shape bigger, better gaming events in the years to come, and we’re excited to see how this vibrant community can continue to drive meaningful change for children worldwide."