This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed "Save Point." The concept emerged from a broader ambition to deepen the organisation’s connection with the vibrant gaming community, according to senior fundraising manager Fiona Baxter, who spoke to GamesIndustry.biz about the project. "Save Point was born out of a wider desire to engage more with the gaming community," Baxter said. "It gives us a platform to reach gamers not just through corporate partnerships but also through individual supporters who might not be able to take part in traditional charity challenges like marathons.
By offering a more accessible format, we can showcase the unique contributions that a different type of supporter can make." The event will be anchored by popular online creator and streamer TheKapFantastic, who has already demonstrated his fundraising prowess by generating over £5,000 for Save the Children earlier in the year. His involvement underscores the charity’s strategy of leveraging established personalities within the gaming sphere to amplify its message and attract donations. Baxter emphasised that the partnership with TheKapFantastic is only the beginning of a longer‑term effort to cultivate relationships with gamers and streamers beyond the two‑day fundraiser. "It would be incredible to reach more people in this community with information about the work we do and why it matters," she explained.
"I’ll consider the event a huge success if we walk away with a new crew of supporters who want to game for us again because of their experience with us." She also highlighted the learning curve associated with pioneering a new fundraising format. "There are a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year on year," Baxter noted. In her view, gamers and streamers are "the unsung heroes of fundraising," and she believes the gaming sector is "setting a new, innovative standard" for charitable support. She elaborated on the cultural alignment between gaming and philanthropy: "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we’re demonstrating just how powerful and impactful the gaming community can be." Save Point forms part of the wider "The One Delivery That Matters" campaign, which Save the Children will launch in November 2026. The campaign is designed to shift the focus of the holiday season from material gifts to essential supplies for children in crisis.
Baxter explained that while many families anticipate receiving toys and treats, millions of children are instead awaiting life‑saving deliveries such as food, medicine, warm clothing and safe shelter. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she said, drawing a parallel between the convenience of e‑commerce and the urgent needs of vulnerable children. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026. Participants will be able to sign up through a dedicated registration page, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to help maximise donations.
The charity hopes that the event will not only raise funds but also inspire a new wave of digital‑native philanthropists who see gaming as a viable avenue for social impact. Beyond the immediate financial goals, Save Point aims to foster a sense of community among gamers, streamers, and supporters of Save the Children.
By creating an inclusive environment where participants can share their passion for games while contributing to a humanitarian cause, the charity seeks to build lasting relationships that extend well beyond the holiday season. In summary, Save Point represents an innovative blend of entertainment and charity, leveraging the reach and enthusiasm of the gaming world to address urgent needs faced by children worldwide.
Through strategic partnerships, a focus on accessibility, and a commitment to learning and improvement, Save the Children hopes to set a precedent for future digital fundraising events that are both fun and profoundly impactful.