This holiday season, Save the Children is set to debut its very first gaming‑focused and live‑streaming fundraiser, an initiative called Save Point. The event is designed to harness the enthusiasm of gamers and the reach of online streaming platforms to generate support for the organization’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to interact with gamers that felt natural and exciting for both partners and individual supporters,” Baxter said. “Not everyone can commit to a marathon or a long‑distance bike ride, so a gaming‑centric event offers a more accessible avenue for people to contribute while having fun.” The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year.
This partnership exemplifies the organization’s strategy of collaborating with influential figures in the gaming world to amplify its message and broaden its donor base. Baxter emphasized that the goal extends beyond a single event; the charity hopes to forge lasting relationships with gamers, streamers, and their audiences.
“If we can introduce more people in this community to the work we do and why it matters, that would be a massive win,” she explained. “I’ll consider the event a resounding success if we walk away with a new crew of supporters who are eager to game for us again because of the experience they had.” Because Save Point is a brand‑new format for the charity, there are also significant learning opportunities attached to it. “This is our first foray into a gaming‑driven fundraiser, so the feedback we collect will be priceless,” Baxter noted.
“It will help us refine and scale up future gaming events, making them larger and more impactful year after year.” Describing gamers and streamers as the "unsung heroes of fundraising," Baxter highlighted how the gaming arena is "setting a new, innovative standard" for charitable support. She pointed out that many gamers share a love for storytelling, imagination, and immersive worlds, and that turning that passion into tangible, real‑world change showcases the community’s potential. "When we channel our love of play into something that can improve lives, we prove just how powerful and influential the gaming community can be," she added. Save Point forms part of the wider "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children in need. Millions of youngsters will be awaiting crucial deliveries—food, medicine, warm clothing, and safe shelter—rather than toys and sweets. Baxter underscored the contrast between everyday online shopping and the dire needs of these children: "Anyone can order a package with a few clicks, but for many children this Christmas, the deliveries they need are life‑saving essentials, not playthings. Our aim is to rally the gaming community to help bridge that gap." She emphasized that the power of a simple screen tap can translate into real‑world impact when directed toward humanitarian aid.
The Save Point event is scheduled for December 5‑6, 2026. Participants will have the opportunity to host their own fundraising livestreams, engage with viewers, and encourage donations that go directly toward the charity’s emergency delivery efforts. Those interested can sign up through the provided registration link, which will also supply guidance on setting up a successful fundraising stream. By blending the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to create a replicable model for future collaborations with the digital entertainment sector.
The organization envisions a growing network of gamers and content creators who view charitable giving as an integral part of their online presence, thereby establishing a sustainable pipeline of support for children worldwide. In summary, Save Point represents a pioneering step for Save the Children, marrying the interactive nature of video games with the charitable spirit of the holiday season.
It offers a fresh, inclusive way for individuals of all skill levels to contribute, leverages the influence of popular streamers, and aims to deliver essential supplies to children who need them most. The charity looks forward to the insights gained from this inaugural event and to building a vibrant, ongoing partnership with the gaming community for years to come.