This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising initiative, dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the worldwide gaming community, according to senior fundraising manager Fiona Baxter, who spoke with GamesIndustry.biz about the project’s origins and goals.
Baxter explained that Save Point was "born from a wider desire to engage more with the gaming community," highlighting the charity’s recognition that traditional fundraising formats—such as marathons or gala dinners—do not resonate with every potential donor. "Save Point allows us to reach gamers both through brand partnerships and individual supporters.
Not everyone can run a marathon, so an event like this is far more accessible and showcases what a different type of supporter can achieve," she said. To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, a content maker who previously generated more than £5,000 for the charity earlier in the year.
The partnership underscores a strategic move to leverage the influence of established gaming personalities, whose audiences trust their recommendations and are eager to participate in charitable causes presented in an entertaining format. Baxter emphasized that the charity’s ambitions extend beyond the two‑day event itself. "We want to keep building relationships with gamers and streamers after the fundraiser ends.
It would be incredible to reach more people in this community with information about the work we do and why it matters," she noted. "I’ll consider it a huge success if we walk away with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save Children’s first foray into a gaming‑centric fundraiser, the organization anticipates a steep learning curve. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter added.
The insights gathered will inform future campaigns, potentially expanding the scope to include e‑sports tournaments, charity raids in popular MMOs, and collaborative in‑game items whose sales are donated to the cause. Baxter described gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming space is "setting a new, innovative standard" for charitable support. She argued that the shared love of narrative, imagination, and immersive worlds among gamers creates a unique platform for social impact.
"There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said. Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign seeks to shift public attention from the commercial frenzy of Christmas gifts to the essential supplies that many children desperately need during the winter months. Baxter explained that while many people can order toys or treats with a click, millions of children are waiting for deliveries that could literally save their lives. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she remarked.
"But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026. During those two days, participating streamers will host live fundraising sessions, incorporate donation challenges, and showcase exclusive in‑game content that encourages viewers to contribute. Viewers will be able to donate directly through integrated platforms, with real‑time donation trackers displayed on stream screens to motivate further giving.
Anyone interested in taking part can register their interest via the provided link, which will also supply guidance on setting up a fundraising livestream, choosing the right platform, and promoting the event to their own audiences. The charity plans to supply participants with branding assets, talking points about the campaign’s objectives, and regular updates on fundraising milestones. Beyond the immediate financial goal, Save Point aims to foster a lasting community of gaming‑aligned philanthropists. By demonstrating that a gaming session can translate into tangible aid—such as food parcels, medical supplies, warm clothing, and safe shelter—the charity hopes to embed a culture of giving within the gaming ecosystem.
Over time, this could lead to recurring donation streams, collaborative charity events with game developers, and even the creation of bespoke charitable game modes that allocate a portion of in‑game purchases to Save the Children. In summary, Save Point represents a pioneering step for Save the Children, merging the interactive, story‑driven world of gaming with the urgent humanitarian needs of children worldwide. By tapping into the enthusiasm and reach of gamers and streamers, the charity not only broadens its donor base but also sets a precedent for how digital entertainment can be harnessed for social good.
The success of this inaugural event could pave the way for a new era of innovative, inclusive, and impactful fundraising across the charitable sector.