This holiday season, Save the Children is set to roll out its debut gaming‑focused fundraising venture, dubbed Save Point. The initiative merges the excitement of video games with the reach of live streaming, offering a novel avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted a platform where gamers, streamers, and their audiences could engage with our cause in a way that feels natural and enjoyable,” Baxter explained. “Not everyone has the stamina or time to run a marathon, but many people love to play and watch games. Save Point gives them a more accessible way to make a difference.” The event is being powered in partnership with popular online creator and streamer TheKapFantastic, who previously helped the charity raise over £5,000 earlier this year. Baxter emphasized that the collaboration is just the beginning of a longer‑term strategy to nurture relationships with influencers in the gaming space.
“If we can show gamers and their fans why our work matters, we hope to build a lasting community of supporters who will return for future campaigns,” she said. Baxter outlined several metrics of success for Save Point. Beyond the immediate fundraising target, she hopes the event will generate a new cohort of advocates who are inspired to “game for us again” after experiencing the partnership firsthand. “The real win is creating a pipeline of engaged gamers who understand the impact of their play and are eager to channel that energy into real‑world change,” she noted.
Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter also highlighted the learning opportunities the event presents. “We’ll be gathering feedback from participants, donors, and partners to refine our approach. This insight will be crucial as we aim to scale up and host even bigger gaming events in the years ahead,” she said.
Describing gamers and streamers as the “unsung heroes of fundraising,” Baxter praised the sector for setting a “new, innovative standard” in charitable support. She pointed out that the gaming community shares a love of storytelling, imagination, and immersive experiences.
“When we translate that passion into tangible action—whether it’s a charity marathon, a donation drive, or a livestream auction—we showcase how powerful the gaming world can be in driving lasting social impact.” Save Point forms part of the broader “The One Delivery That Matters” campaign, which launches in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential items that many children urgently need during the festive season—food, medication, warm clothing, and safe shelter.
Baxter remarked, “In the digital age, we can order almost anything with a click, but for millions of children this Christmas, the most valuable deliveries are those that safeguard their health and future.” The two‑day event is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration portal, which will also provide guidance on setting up a fundraising livestream, choosing donation platforms, and promoting the event to their followers. By leveraging the interactive nature of live streams—chat interactions, real‑time donation tallies, and in‑game challenges—Save Point aims to create an engaging experience that encourages viewers to contribute throughout the broadcast.
In addition to the primary fundraising goal, Save Point will feature several supplemental activities designed to educate viewers about the charity’s work. These include short documentary clips highlighting children’s stories, interviews with field staff, and interactive Q&A sessions where gamers can ask questions about how donations are allocated. The integration of educational content seeks to deepen the emotional connection between donors and the beneficiaries, reinforcing the message that every contribution—no matter how small—directly supports life‑saving deliveries.
The partnership with TheKapFantastic also brings a personal narrative to the event. Having previously raised funds for Save the Children, the streamer will share his own motivations and experiences, offering a relatable perspective for other creators considering similar collaborations.
Baxter believes that showcasing these authentic stories will inspire more influencers to join future campaigns, further expanding the charity’s reach within the gaming ecosystem. Looking ahead, Save the Children plans to build on the momentum generated by Save Point. The organization is already exploring possibilities such as esports tournaments, charity gaming marathons, and collaborative in‑game items whose sales funnel directly to the charity.
By establishing a robust pipeline of gaming‑related initiatives, the charity hopes to cement its presence in a space that continues to grow in both audience size and cultural influence. In summary, Save Point represents a strategic blend of entertainment and philanthropy, leveraging the passion of gamers and the immediacy of live streaming to drive critical support for children in need.
The event not only aims to raise funds but also to foster a new generation of digital advocates who view gaming as a vehicle for positive social change. Interested participants can register now to receive detailed instructions on launching their own fundraising livestreams, ensuring that the spirit of giving reaches every corner of the gaming community this holiday season.