This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, branded "Save Point." The event merges the excitement of video games with live streaming to create a novel way for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming world. "We wanted a platform that would let us interact with gamers not just as donors but as partners," Baxter explained. "Traditional fundraising activities, like marathons, are fantastic, but they’re not accessible to everyone.
A gaming‑centric event opens the door for a much wider audience to get involved and see the impact they can have." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier this year. This partnership signals the organization’s commitment to building lasting relationships with influential voices in the gaming community.
Baxter emphasized that the goal extends far beyond a single weekend of streaming. "Our hope is that, after the event, we’ll have cultivated a new network of gamers and streamers who understand our work and are eager to support us again in the future.
If we walk away with a fresh crew of enthusiastic allies who want to keep gaming for a cause, we’ll consider it a major triumph." Because this is Save the Children’s first foray into a gaming‑driven fundraiser, the team anticipates a steep learning curve. "The feedback we collect will be priceless," Baxter said.
"It will help us refine our approach and scale up to even bigger, more ambitious gaming events year after year." Describing gamers and streamers as "the unsung heroes of fundraising," Baxter noted that the gaming sector is setting a "new, innovative standard" for charitable support. She highlighted the shared values of the gaming community—storytelling, imagination, and the desire to escape into new realms—as powerful motivators for social change. "When we channel that passion into real‑world impact, we demonstrate just how influential the gaming audience can be," she added. Save Point forms part of the broader "The One Delivery That Matters" campaign, which kicks off in November 2026.
The campaign aims to shift public focus from material gifts to essential supplies that children in crisis desperately need during the festive period. Baxter pointed out that while many people think of delivering toys with a click of a button, for millions of vulnerable children the priority is food, medicine, warm clothing, and safe shelter. "Anything you can imagine being delivered to your doorstep at the tap of a screen is possible," she said.
"But for countless children this Christmas, it isn’t toys or sweets they’re awaiting—it’s life‑saving deliveries that protect their childhoods." The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up to join the livestream fundraiser, receive guidance on setting up their own streams, and learn how to mobilize their audiences for donations. By blending the interactive nature of gaming with the reach of live streaming platforms, Save the Children hopes to create a dynamic fundraising experience that resonates with a younger, digitally native demographic. In addition to the main streaming sessions, the event will feature special in‑game challenges, charity‑themed skins, and collaborative play between high‑profile streamers and everyday gamers.
These elements are designed to keep viewers engaged and encourage repeated donations throughout the two‑day window. Baxter also stressed the importance of transparency and impact reporting.
After the fundraiser concludes, the charity plans to publish a detailed breakdown of funds raised, how the money will be allocated, and the tangible outcomes for children receiving aid. This level of openness is intended to build trust and inspire ongoing support from the gaming community. Overall, Save Point represents a strategic pivot for Save the Children, embracing contemporary digital culture to amplify its fundraising capabilities.
By tapping into the enthusiasm, creativity, and connectivity of gamers worldwide, the organization aims to deliver critical resources to children in need during a season when many are focused on celebration. The success of this inaugural event could pave the way for a series of recurring gaming‑based campaigns, each one expanding the charity’s reach and reinforcing the message that play can be a powerful catalyst for positive change.
If you’re interested in taking part, you can register your interest through the provided link and receive step‑by‑step instructions on how to set up your own fundraising livestream. Whether you’re a seasoned streamer or a casual gamer looking to make a difference, Save Point offers a unique avenue to turn your passion for games into meaningful support for children facing hardship around the globe.