This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event branded Save Point. The initiative marks a significant step for the organization as it seeks to tap into the expansive and enthusiastic world of video games and online content creation.
Fiona Baxter, the senior fundraising manager at Save the Children, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a way to reach gamers not just as occasional donors but as partners who could actively champion our cause," she explained. "Save Point gives us that bridge, allowing us to work with both established partners and individual supporters who might not be able to take part in traditional fundraising activities such as marathons or galas." The format of the event is deliberately inclusive.
While a marathon might demand weeks of training, a gaming livestream can be set up from a bedroom, a dorm, or a modest studio, making it an accessible entry point for a diverse audience. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter said.
This accessibility, she believes, will broaden the donor base and introduce new demographics to the charity's mission. To give the event a recognizable face, Save the Children has teamed up with the popular online creator and streamer known as TheKapFantastic.
The influencer has a proven track record with the charity, having raised more than £5,000 earlier in the year through a separate campaign. Baxter highlighted that this partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers and streamers beyond the two‑day window of Save Point. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Baxter also noted that the event will serve as a valuable learning platform. Since this is the charity's first foray into a gaming‑centric fundraiser, the feedback collected from participants, donors, and partners will be instrumental in refining future initiatives. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she added. In her remarks, Baxter described gamers and livestreamers as the "unsung heroes of fundraising," emphasizing that the gaming sector is "setting a new, innovative standard" for how charitable causes can be supported.
She pointed out that gamers share a love for storytelling, imagination, and immersive experiences, which can be harnessed for tangible social impact. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said.
Save Point forms part of the broader "The One Delivery That Matters" campaign, a program launching in November 2026 that aims to shift public attention from conventional holiday gifts to essential supplies for children in crisis. The campaign underscores that, for millions of vulnerable youngsters, the most critical "present" this Christmas will be a delivery of food, medicine, warm clothing, and a safe place to sleep—not toys or confectionery. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," Baxter noted, drawing a parallel between the convenience of online shopping and the urgent needs of children awaiting lifesaving aid.
"But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point fundraiser is scheduled for December 5‑6, 2026. During those two days, participants can sign up to host their own livestreams, set fundraising targets, and engage their audiences in real‑time challenges or gameplay marathons, with all proceeds directed to the charity's emergency relief efforts. Those interested in joining can register through the provided link, which also supplies guidance on technical setup, donation tracking, and promotional tips to maximize their impact.
Beyond the immediate fundraising goal, the event is designed to foster a lasting community of gaming‑oriented philanthropists. By offering a platform where entertainment and altruism intersect, Save the Children hopes to inspire a new generation of donors who view charitable giving as an integral part of their gaming experience.
As the event unfolds, the organization will be monitoring engagement metrics, donation amounts, and participant feedback to gauge success and identify areas for improvement. In summary, Save Point represents a bold experiment in marrying the digital culture of gaming with the urgent humanitarian mission of Save the Children. By leveraging the reach of popular streamers, the accessibility of online platforms, and the generosity of the gaming community, the charity aims to deliver essential supplies to children in need while simultaneously building a sustainable pipeline of supporters for future campaigns.