This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising campaign, aptly named Save Point. The initiative is designed to tap into the vibrant world of video games and online streaming, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“Save Point was born out of a wider desire to engage more with the gaming community,” she explained. “We wanted an event that could bring together both partners and individual fans in a way that feels natural to gamers.” Unlike traditional charity challenges such as marathon runs, which demand significant physical preparation, a gaming‑centric fundraiser is far more inclusive. “Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do,” Baxter said. By leveraging the accessibility of online platforms, the charity hopes to attract participants who might not otherwise engage with conventional fundraising activities.
The charity has teamed up with popular content creator and streamer TheKapFantastic, who has a proven track record of supporting Save the Children – having raised over £5,000 earlier in the year. This partnership underscores the organization’s strategy of collaborating with influencers who already have an established rapport with the gaming audience.
Looking beyond the immediate event, Baxter emphasized the charity’s intention to cultivate long‑term relationships with gamers and streamers. “It would be incredible to reach more people in this community with information about the work we do and why it’s important,” she noted. “I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us.” Because Save Point marks Save the Children’s first foray into this type of fundraising, the organization anticipates a steep learning curve.
“There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year,” Baxter added. The insights gathered will inform future campaigns, potentially expanding the scale and impact of gaming‑driven philanthropy. Baxter described gamers and streamers as “the unsung heroes of fundraising,” highlighting how the gaming sphere is pioneering a new, innovative standard for charitable support.
“There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play,” she said. “By turning our love of gaming into a force for real‑world, lasting change, we’re demonstrating just how powerful and impactful the gaming community can be.” Save Point forms part of the broader ‘The One Delivery That Matters’ campaign, which launches in November 2026. This campaign seeks to draw attention to the stark reality that, for many children around the world, essential supplies—such as food, medicine, warm clothing, and safe shelter—are far more critical than traditional holiday gifts. Baxter stressed this point, noting, “Absolutely anything you could think of can be delivered right to your door at the tap of a screen.
But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods.” The Save Point event is scheduled to run over two days, from December 5 to December 6, 2026. Participants will have the opportunity to register their interest, receive guidance on setting up a fundraising livestream, and join a global community of gamers united by a common charitable goal.
By merging the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to create a memorable and effective fundraising experience that resonates long after the livestreams end. In summary, Save Point represents a strategic pivot for Save the Children, embracing the digital age and the cultural influence of gaming to amplify its outreach.
By partnering with established streamers, inviting newcomers to host their own fundraising streams, and positioning the event within a larger campaign focused on essential deliveries, the charity aims to harness the collective power of the gaming community. The ultimate objective is clear: to transform virtual play into tangible support for children in need, ensuring that the gifts they receive this holiday season are not just fleeting moments of joy, but life‑saving provisions that secure a brighter, healthier future.