This holiday season, Save the Children is set to roll out its debut gaming‑focused fundraising initiative, a two‑day livestream extravaganza dubbed Save Point. The event, scheduled for December 5‑6, 2026, represents a strategic move by the organization to tap into the expansive world of video games and online streaming as a new avenue for charitable giving.
Fiona Baxter, the senior fundraising manager at Save the Children, shared her perspective with GamesIndustry.biz, describing Save Point as a concept that emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective. Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter explained.
In other words, the charity wanted to create an entry point that is both inclusive and resonant with a demographic that may not be reached through traditional fundraising methods such as physical races or gala dinners. To give the venture credibility and attract an audience, Save the Children has teamed up with popular online creator and streamer TheKapFantastic.
The influencer already has a proven track record with the organization, having raised over £5,000 earlier in the year through a dedicated charity stream. This partnership not only brings a built‑in follower base but also signals to other gamers and content creators that the charity is serious about fostering long‑term collaborations. Baxter emphasized that the objective extends beyond a single weekend of donations.
"It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. The hope is that participants will become recurring champions for the cause, returning to stream or organize their own gaming‑based fundraisers after experiencing the impact of Save Point firsthand.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us," she added. Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the organization is treating the event as a learning laboratory. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. The data gathered—from viewer engagement metrics to donation conversion rates—will inform future campaigns, potentially expanding into larger tournaments, e‑sport sponsorships, or collaborative in‑game items whose sales benefit the charity. Baxter also highlighted the role of gamers and streamers as "unsung heroes of fundraising," asserting that the gaming arena is "setting a new, innovative standard" for charitable support.
She described the community as one bound by a love of narrative, imagination, and the escapism that games provide. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said.
Save Point is positioned within the larger framework of Save the Children’s "The One Delivery That Matters" campaign, slated to launch in November 2026. The overarching campaign aims to shift the focus of the holiday season from material gifts to essential supplies for children in crisis.
Baxter underscored this point, stating, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The charity wants to remind donors that, while e‑commerce can bring a new pair of shoes or a gadget to a doorstep, for vulnerable children the most critical "deliveries" are food, medicine, warm clothing, and a safe place to sleep. The practical side of participation is straightforward.
Interested gamers can register their intent via a dedicated landing page, where they will receive a toolkit covering how to set up a fundraising livestream, suggested donation tiers, and tips for engaging an audience. The toolkit also includes branding assets, pre‑written talking points about the campaign’s goals, and a schedule of promotional activities to help streamers maximize visibility. By marrying the interactive nature of gaming with the urgency of a humanitarian cause, Save the Children hopes to demonstrate a replicable model for other nonprofits.
If successful, the event could pave the way for more hybrid fundraising formats that blend entertainment, community building, and social impact. The organization envisions a future where gaming events are as integral to charitable calendars as marathons or bake sales, offering an alternative pathway for donors who might be more comfortable expressing support through digital interaction rather than traditional, physical participation.
In summary, Save Point is more than a one‑off livestream; it is a strategic experiment aimed at forging lasting relationships with the gaming sector, educating a new audience about the pressing needs of children worldwide, and gathering actionable insights to refine future digital‑first fundraising initiatives. The charity invites anyone with a passion for gaming, a desire to help, or both, to join the cause, stream their gameplay, and turn virtual victories into real‑world relief for millions of children this Christmas.