This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a live‑streamed event dubbed Save Point. The initiative, scheduled for December 5‑6, 2026, merges the excitement of video games with the generosity of online audiences, creating a novel avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. “We wanted a platform that would let us interact with gamers and streamers not just as partners but also as individual advocates,” Baxter explained.
“Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more inclusive and gives us a chance to spotlight the unique impact a different kind of supporter can have.” The event will be anchored by popular content creator and Twitch streamer TheKapFantastic, who has previously demonstrated his fundraising chops by generating over £5,000 for Save the Children earlier in the year. His involvement underscores the charity’s strategy of leveraging established online personalities to amplify its message and reach. Baxter emphasized that Save Point is only the beginning of a longer‑term effort to forge lasting relationships with gamers, streamers, and their audiences.
“If we can walk away with a fresh crew of supporters who are eager to game for us again, that would be a massive win,” she said. “Our aim is to educate the community about the vital work we do and why it matters, turning casual viewers into dedicated donors.” Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the organization anticipates a steep learning curve.
“The feedback we collect will be priceless,” Baxter noted. “It will help us refine the format, scale up future events, and deliver even bigger, more impactful gaming campaigns year after year.” In her remarks, Baxter praised gamers and streamers as the “unsung heroes of fundraising,” highlighting how the gaming world is “setting a new, innovative standard” for charitable support. She pointed out that gamers share a love for storytelling, imagination, and immersive experiences, which can be redirected toward tangible, real‑world change. “When we channel that passion for play into actions that improve lives, we demonstrate just how powerful and influential the gaming community can be,” she added.
Save Point forms part of the broader ‘The One Delivery That Matters’ campaign, slated to launch in November 2026. This campaign seeks to shift the holiday narrative for millions of children who, rather than receiving toys or sweets, are awaiting essential supplies such as food, medicine, warm clothing, and safe shelter. Baxter remarked, “In the digital age, we can have almost anything delivered to our doorstep with a tap of a screen. Yet for countless children this Christmas, the most critical deliveries are those that safeguard their health and future.” The event’s structure will allow participants to sign up, set up a personal fundraising livestream, and engage their followers in real time.
Throughout the two‑day window, streamers will play a variety of games, host challenges, and interact with viewers, all while encouraging donations that go directly to Save the Children’s emergency relief efforts. Viewers will have the option to contribute in multiple ways, from one‑off gifts to recurring pledges, and will receive updates on how their money is being used to deliver life‑saving aid.
By integrating gaming culture with philanthropy, Save Point aims to tap into a demographic that is often under‑represented in traditional charity drives. The event also serves as a proof of concept for how nonprofits can harness the interactive nature of live streaming to build community, foster transparency, and drive sustained giving. Baxter concluded, “If we can prove that a gaming marathon can generate significant support and raise awareness for our cause, it will open the door to countless other innovative fundraising models across the sector.” For those interested in joining the effort, registration is open via the Save the Children website, where prospective participants can receive guidance on setting up their own fundraising livestreams, promotional tips, and technical support. The organization hopes that the momentum generated by Save Point will not only deliver critical supplies to children in need this Christmas but also lay the groundwork for a new era of digital‑first charitable engagement.