This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an initiative dubbed "Save Point." The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, according to senior fundraising manager Fiona Baxter, who spoke to GamesIndustry.biz about the project. "Save Point gives us a platform to engage more directly with gamers, both through strategic partnerships and individual supporters," Baxter explained. "Not everyone can commit to running a marathon or climbing a mountain, so an event like this offers a more inclusive way for people to contribute.
It also showcases the unique impact that a different kind of supporter can have when they bring their passion for play into the charitable sphere." The charity has teamed up with popular online content creator and streamer TheKapFantastic, who earlier this year raised over £5,000 for Save the Children through his own channel. This collaboration marks the beginning of what Baxter hopes will be a long‑term relationship with gamers and streamers beyond the immediate event. "Our goal is to reach a wider audience within the gaming community, sharing information about the vital work we do and why it matters," she said. "If, after the event, we have a fresh cohort of gamers who want to keep supporting us because of their positive experience, I’ll consider that a huge success." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter emphasized the learning potential embedded in the venture.
"The feedback we collect will be priceless. It will help us refine our approach and scale up even more ambitious gaming events in the years to come," she noted. Baxter also praised gamers and streamers as "the unsung heroes of fundraising," highlighting how the gaming sector is "setting a new, innovative standard" for charitable support.
She pointed out that many gamers share a love for storytelling, imagination, and escaping into new worlds through play. By channeling that enthusiasm into tangible, real‑world change, the community demonstrates its capacity to drive lasting impact. Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to draw attention to the fact that, for millions of children around the globe, the most critical gifts this Christmas are not toys or sweets but essential supplies—food, medicine, warm clothing, and safe shelter.
Baxter underscored this point, saying, "Anything you can imagine being delivered to your doorstep with a tap of a screen is possible. Yet for countless children this holiday season, the deliveries they need are those that will save lives and protect their childhoods." The two‑day Save Point event is scheduled for December 5‑6, 2026.
Participants will be able to sign up through a dedicated registration page, where they will also receive guidance on setting up their own fundraising livestreams. By broadcasting their gameplay, sharing personal stories, and encouraging viewers to donate, streamers can turn a typical gaming session into a powerful fundraising engine. In practical terms, the event will feature a mix of popular titles, community challenges, and special in‑game incentives designed to motivate both seasoned gamers and newcomers alike. Streamers are encouraged to incorporate donation goals, interactive polls, and real‑time updates on how contributions are being allocated to Save the Children’s emergency delivery efforts.
The charity plans to provide a toolkit that includes branding assets, suggested talking points, and a step‑by‑step guide to help participants maximize their reach and impact. Beyond the immediate fundraising goals, Save Point aims to foster a sense of belonging among gamers who want to make a difference. By creating a shared space where players can rally around a common cause, the initiative hopes to nurture long‑term advocacy and volunteerism within the gaming ecosystem. Baxter believes that this sense of community can translate into sustained support for future campaigns, as well as inspire other nonprofits to explore similar digital‑first approaches.
The partnership with TheKapFantastic serves as a proof of concept for how influencer‑driven streams can generate significant charitable revenue. His previous effort raised more than £5,000, demonstrating the tangible potential of aligning entertainment with philanthropy. Moving forward, Save the Children intends to expand its network of creator partners, inviting a diverse range of voices—from indie streamers to major esports personalities—to join the cause.
In summary, Save Point represents a bold experiment at the intersection of gaming, live streaming, and humanitarian aid. By leveraging the passion, creativity, and reach of the gaming community, Save the Children hopes to deliver essential supplies to children in need during the festive season, while also establishing a replicable model for future digital fundraising endeavors.
Interested individuals can register their interest now, receive detailed instructions on how to set up a fundraising livestream, and become part of a movement that turns play into purposeful action.