This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, branded as Save Point. The initiative, which will run over two days in early December, is designed to tap into the enthusiasm of the video‑game community and turn that energy into tangible support for children in need. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers.
"We wanted a way to reach people who might not be able to take part in traditional physical challenges like marathons, but who still want to make a difference," she explained. "A gaming marathon is far more accessible for many, and it gives us a chance to highlight the unique contributions that this type of supporter can bring." To give the event a high‑profile launch, Save the Children has teamed up with popular online creator and streamer TheKapFantastic. The influencer has a proven track record, having raised more than £5,000 for the charity earlier in the year through a series of charity streams. Their involvement will help draw both established fans and newcomers into the cause, creating a vibrant online gathering centred around fundraising.
Baxter emphasised that the partnership with gamers and streamers is just the beginning of a longer‑term strategy. "Our goal is to keep nurturing these relationships well beyond the event itself," she said. "If we can introduce more people in the gaming world to the vital work we do, and explain why it matters, we’ll have built a new cohort of supporters who might return for future gaming‑based campaigns." She added that the success of Save Point will be measured not only by the amount of money raised, but also by the insights gained. "This is our first foray into a gaming‑centric fundraiser, so the feedback we collect will be crucial.
It will help us refine the format and scale up future events, making them even more impactful year after year." Baxter praised gamers and streamers as "the unsung heroes of fundraising," noting that the gaming arena is beginning to set a "new, innovative standard" for charitable giving. She highlighted the shared values of the gaming community – a love of narrative, imagination, and escapism – and argued that these passions can be harnessed for real‑world change. "When we channel our enthusiasm for play into actions that improve lives, we demonstrate just how powerful the gaming community can be," she said.
Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," slated to launch in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential deliveries for children facing hardship. While many children anticipate toys and sweets, countless others are hoping for basic necessities such as nutritious food, life‑saving medicine, warm clothing, and safe shelter.
"In the digital age, we can order almost anything with a few taps on a screen," Baxter observed. "But for millions of children this Christmas, the most important deliveries aren’t toys – they’re the items that keep them healthy, safe, and able to thrive." The Save Point event is scheduled for December 5‑6, 2026.
Participants will be able to sign up through a dedicated registration page, where they will also receive guidance on setting up their own fundraising livestreams. Whether you are a seasoned streamer, an avid gamer, or simply someone who wants to contribute by watching and donating, the platform aims to provide a flexible and inclusive way to support the cause. By merging the excitement of gaming with the generosity of livestream audiences, Save the Children hopes to create a replicable model for future charitable endeavors. The organisation believes that as more brands and nonprofits explore interactive, digital‑first fundraising methods, the gaming sector will continue to lead the way in demonstrating how entertainment can be a catalyst for social good.
In summary, Save Point represents a pioneering step for Save the Children, offering a fresh avenue for supporters to engage, donate, and spread awareness. Through strategic partnerships, community‑driven content, and a clear focus on the urgent needs of children worldwide, the event aspires to deliver both immediate relief and lasting impact during the holiday season and beyond.