This holiday season, Save the Children is set to roll out its debut gaming‑focused fundraising campaign, aptly named Save Point. The initiative blends live streaming, competitive play, and charitable giving into a single, accessible event that aims to draw in a broader segment of the gaming community.
Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a growing ambition to deepen the charity’s connection with gamers. "Save Point gives us a platform to interact with the gaming world on both a partnership level and an individual supporter level," Baxter explained. "Not everyone can commit to a marathon or a long‑distance bike ride, so an event like this offers a more inclusive way for people to contribute, while also highlighting the unique impact that a different type of supporter can have." To bring the event to life, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year.
The collaboration underscores the organization’s strategy of leveraging established personalities within the gaming sphere to amplify its message and fundraising reach. Baxter emphasized that the partnership is just the beginning of a longer‑term effort to nurture relationships with gamers and streamers beyond the two‑day window of Save Point.
"It would be amazing to introduce more members of this community to the work we do and why it matters," she said. "I’ll consider the event a massive success if we walk away with a fresh cohort of supporters who are eager to game for us again, motivated by the experience they had during Save Point." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve.
"There are plenty of learning opportunities embedded in this event," Baxter noted. "The feedback we gather will be priceless and will help us design even larger and more impactful gaming events in the years to come." Baxter also praised gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming industry is "setting a new, innovative standard" for charitable support.
She highlighted the shared values that unite gamers: a love for storytelling, imagination, and the escapism that comes from immersing oneself in virtual worlds. "When we channel that passion for play into tangible, real‑world change, we demonstrate just how powerful and influential the gaming community can be," she added. Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026. This campaign seeks to shift the public’s focus from traditional holiday gifts to the essential supplies that many children desperately need during the festive season.
Instead of toys and sweets, millions of youngsters are awaiting life‑saving deliveries such as nutritious food, vital medicines, warm clothing, and safe shelter. "Anything you can imagine can be delivered to your doorstep with a tap on a screen," Baxter remarked, drawing a parallel between the convenience of modern e‑commerce and the urgent needs of children facing hardship.
"But for countless children this Christmas, the items they’re hoping for aren’t toys or treats – they’re the deliveries that will protect their health, their safety, and their future." The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up to take part, receive guidance on setting up a fundraising livestream, and learn how to engage their audiences in supporting the cause. By merging the excitement of gaming with the spirit of giving, Save the Children hopes to inspire a new wave of digital philanthropists who will continue to champion the organization’s mission long after the event concludes.
In addition to the live streams, the charity plans to incorporate interactive challenges, donation milestones, and exclusive in‑game rewards to keep viewers engaged and motivated to contribute. Streamers will have the opportunity to showcase their favorite games, share personal stories about why they support children’s rights, and collaborate with fellow creators to amplify the reach of the campaign. The ultimate goal of Save Point is not only to raise funds but also to educate the gaming community about the realities faced by children worldwide. By weaving compelling narratives into the gameplay and streaming experience, Save the Children aims to transform casual viewers into informed advocates who understand the importance of delivering essential aid during the holiday season.
As the event approaches, the charity encourages anyone with an interest in gaming, streaming, or charitable work to get involved. Whether you’re a seasoned streamer with a large following or a casual player looking to make a difference, Save Point offers a flexible, inclusive platform to contribute to a cause that matters deeply to millions of children around the globe.
For more information, to register interest, or to receive detailed instructions on how to set up a fundraising livestream, please visit the Save Point registration page. Together, the gaming community can turn play into purpose, delivering hope and essential supplies to children who need them most this Christmas.