This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, a sector that has shown a growing appetite for charitable collaboration.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that Save Point was "born from a wider desire to engage more with the gaming community." She emphasized that the event offers a new avenue for both corporate partners and individual supporters to get involved. "Not everyone can run a marathon or climb a mountain," Baxter noted, "so an event like this is far more accessible and lets us showcase the impact that a different type of supporter can have." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. This partnership is part of a strategic push to build lasting relationships with gamers, influencers, and their audiences.
"It would be incredible to reach more people in this community with information about the work we do and why it matters," Baxter said. "I’ll consider the event a massive success if we walk away with a fresh crew of supporters who want to game for us again because of the experience they had." Because this is Save Children’s first foray into a gaming‑centric fundraiser, the team is keen to capture feedback and learn from the experience. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter explained.
She described gamers and streamers as "the unsung heroes of fundraising," highlighting how the gaming world is "setting a new, innovative standard" for charitable support. Baxter elaborated on the cultural overlap between gaming and philanthropy: "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift the holiday narrative for millions of children who, instead of receiving toys, will be awaiting essential supplies such as food, medicine, warm clothing, and safe shelter.
"Absolutely anything you could think of can be delivered right to your door at the tap of a screen," Baxter observed. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The two‑day event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on setting up a fundraising livestream. Once registered, streamers will be equipped with resources to promote the cause, track donations in real time, and engage their audiences with interactive challenges, giveaways, and exclusive in‑game content tied to the fundraiser.
In addition to the live streams, Save Point will feature collaborative gaming sessions, charity tournaments, and special guest appearances from industry figures. These elements are designed to keep viewers entertained while continuously highlighting the urgent needs of children in crisis zones. By merging entertainment with advocacy, the charity hopes to convert casual viewers into long‑term donors and volunteers.
The partnership with TheKapFantastic is expected to draw his substantial follower base, many of whom are avid gamers and frequent donors to charitable streams. His previous success in raising over £5,000 demonstrates the potential impact of influencer‑led fundraising. Moving forward, Save the Children plans to nurture these relationships, inviting more creators to join future events and expanding the network of gaming allies.
Overall, Save Point represents a strategic pivot for the organization, acknowledging that the digital age offers novel pathways to mobilize support. By tapping into the storytelling ethos of gamers and the interactive nature of live streaming, Save the Children aims to create a replicable model that other charities can emulate.
The ultimate goal is to transform the holiday season from a time of consumerism into a period of collective generosity, ensuring that children worldwide receive the critical deliveries that safeguard their health, education, and future. As the event approaches, the charity encourages anyone with a passion for gaming, a desire to make a difference, or simply an interest in innovative fundraising to get involved.
Whether through hosting a personal stream, donating directly, or spreading the word on social media, every contribution helps build a stronger safety net for children in need during the most vulnerable time of the year.