This holiday season, Save the Children is set to debut its first ever game‑focused and streaming‑driven fundraising campaign, aptly named Save Point. The initiative, scheduled for December 5‑6, 2026, merges the excitement of interactive entertainment with the generosity of the gaming community, offering a novel avenue for supporters to contribute to the organization’s mission. Fiona Baxter, senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. "Save Point was born out of a wider desire to engage more with the gaming community," she explained.
Unlike traditional endurance challenges such as marathons, which can be physically demanding and limit participation, a gaming‑centric fundraiser is far more inclusive. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter added. To anchor the event, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, a content producer who previously raised over £5,000 for the charity earlier in the year.
This partnership exemplifies the growing synergy between nonprofit organisations and digital influencers, where a single livestream can mobilise thousands of viewers to donate in real time. Baxter emphasised that the charity views Save Point as the beginning of a longer‑term strategy to cultivate relationships with gamers and streamers beyond the two‑day window. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." The event also serves as a learning laboratory for the organisation.
"There are a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. Insights gathered from participant metrics, donation spikes during key gameplay moments, and audience engagement will inform future campaigns, potentially expanding the scale and scope of charitable gaming initiatives.
Baxter described gamers and streamers as "unsung heroes of fundraising," highlighting how the gaming sphere is "setting a new, innovative standard" for charitable support. She pointed out that many gamers share a deep appreciation for storytelling, imagination, and escapism—elements that can be harnessed to inspire real‑world change. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said. Save Point is integrated into Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026.
The campaign seeks to shift public attention from traditional holiday gifts to essential supplies that children in crisis need during the festive period—food, medicine, warm clothing, and safe shelter. Baxter underscored this message, stating, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen.
But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." Participants in Save Point can register their interest via the charity’s dedicated portal, where they will receive guidance on setting up a fundraising livestream, selecting game titles, and promoting their stream to maximise donations. The charity encourages a variety of formats—from solo playthroughs and speed‑run challenges to collaborative multiplayer marathons—allowing creators to tailor the experience to their audience’s preferences.
Beyond the immediate fundraising goal, Save Point aims to foster a sense of community among gamers who share a commitment to social impact. By providing a platform where entertainment and altruism intersect, the event hopes to inspire ongoing advocacy, prompting participants to champion the cause in future gaming events, charity streams, or even in‑game charitable initiatives such as limited‑edition skins or in‑game purchases that donate proceeds to Save the Children. In summary, Save Point represents a strategic pivot for Save the Children, leveraging the growing influence of digital entertainment to reach new donor demographics.
By aligning the charity’s humanitarian objectives with the passions of the gaming world, the organization not only diversifies its fundraising portfolio but also amplifies its message about the urgent needs of children awaiting life‑saving deliveries this Christmas. The success of this inaugural event could set a precedent for how charities and the gaming industry collaborate, potentially reshaping the landscape of charitable giving for years to come.