This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event branded Save Point. The initiative is designed to tap into the enthusiasm of gamers and online creators, offering a fresh avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective. Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she explained.
To give the event a strong launchpad, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic, who earlier this year helped raise over £5,000 for the charity during a separate campaign. The partnership underscores the potential of individual influencers to mobilise their audiences for a good cause. Baxter emphasized that the charity hopes the collaboration will be just the beginning of a longer‑term relationship with gamers, streamers, and the wider digital entertainment ecosystem. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the learning curve involved. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she noted, indicating that future editions could expand in scope, prize structures, and charitable impact. Describing gamers and streamers as "unsung heroes of fundraising," Baxter pointed out that the gaming world is "setting a new, innovative standard" for charitable support. She elaborated on the cultural overlap between gaming and philanthropy: "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point is a key component of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026.
The campaign seeks to shift the public’s focus from traditional holiday gifts to the essential supplies that many children urgently need during the festive season—items such as nutritious food, vital medication, warm clothing, and safe shelter. Baxter underscored this message, stating, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event will run over two days, from December 5 to December 6, 2026.
During this window, participants can sign up to host their own fundraising livestreams, engage in multiplayer challenges, or simply donate while watching their favorite creators play. The charity has set up a dedicated registration portal where interested individuals can express their intent to take part and receive guidance on how to set up a successful fundraising stream. Beyond the immediate financial goal, the event aims to cultivate a community of repeat donors who view gaming not just as entertainment but as a vehicle for social good. By providing tools, promotional support, and a clear narrative linking gameplay to tangible outcomes for children in need, Save the Children hopes to embed charitable giving into the routine habits of gamers.
Industry observers note that this approach reflects a growing trend where non‑profits are leveraging digital platforms to reach younger, tech‑savvy audiences. The interactive nature of livestreams—where viewers can see real‑time donation tallies, chat with streamers, and participate in challenges—creates a sense of immediacy and personal investment that traditional fundraising methods often lack.
In summary, Save Point represents a pioneering step for Save the Children, merging the immersive world of gaming with the urgent humanitarian work the organization carries out worldwide. By inviting the gaming community to rally around a common cause, the charity not only broadens its donor base but also showcases the transformative power of play when directed toward helping vulnerable children during the most hopeful time of the year.