This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, dubbed Save Point. The new event merges interactive play with live streaming to rally support for children in need, and it marks a significant step for the organization into the world of digital entertainment. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us work hand‑in‑hand with gamers and streamers, not just as donors but as partners in a shared mission,” Baxter explained.
“Many people can’t commit to a marathon or a long‑distance bike ride, so a gaming‑based fundraiser offers a more inclusive way for supporters to get involved and showcase the impact they can make.” To give the event a strong foothold, the charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier this year. This partnership underscores the organization’s strategy of leveraging established personalities within the gaming sphere to amplify its message and reach. Baxter emphasized that Save Point is just the beginning of a longer‑term relationship‑building effort with gamers and content creators. “Our hope is that, after this inaugural event, we’ll have forged lasting connections with members of the gaming community who understand what we do and why it matters,” she said.
“If we walk away with a fresh cohort of supporters who are eager to game for us again, that would be a massive win.” She also highlighted the educational value of the venture. “Because this is our first foray into a gaming‑centric fundraiser, the insights we gather—from technical logistics to audience engagement—will be priceless. Those lessons will help us design even bigger, more polished events in the years to come.” Describing gamers and streamers as the "unsung heroes of fundraising," Baxter noted that the gaming ecosystem is pioneering a novel, innovative standard for charitable support. “There’s a shared culture among game lovers—a love of storytelling, imagination, and the escape into new worlds that play provides,” she said.
“When we channel that passion toward tangible, real‑world change, we demonstrate just how potent the gaming community can be as a force for good.” Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift the holiday narrative for millions of children who, rather than receiving toys, are awaiting essential supplies such as nutritious food, life‑saving medication, warm clothing, and safe shelter. Baxter pointed out the stark contrast between the convenience of online shopping and the dire needs of vulnerable youngsters: "You can have anything delivered to your doorstep with a tap on a screen, but for countless children this Christmas, it isn’t toys they’re hoping for—it’s the deliveries that will safeguard their lives and preserve their childhoods." The Save Point event is scheduled for December 5‑6, 2026. Participants will be able to sign up through a dedicated registration page, where they will also receive guidance on setting up their own fundraising livestreams.
By broadcasting their gameplay, streamers can encourage viewers to donate, turning entertainment into a powerful fundraising engine. The charity anticipates that the event will attract a diverse audience, ranging from casual gamers who enjoy a few hours of play to dedicated streamers with sizable follower bases.
By offering multiple entry points—whether through solo play, collaborative raids, or community challenges—Save Point aims to accommodate varying levels of involvement while maximizing total contributions. In addition to direct donations, the event will feature interactive elements such as in‑game challenges tied to specific donation milestones, exclusive digital rewards for donors, and real‑time updates on how funds are being allocated to children in need.
These features are designed to keep participants engaged and informed, reinforcing the tangible impact of each contribution. Baxter concluded with a forward‑looking statement: “We see this as the first chapter of an ongoing story where gaming and philanthropy intersect. If we can demonstrate that a weekend of play can translate into life‑changing aid for children, we’ll have set a precedent for countless future collaborations across the industry.” Save the Children invites anyone interested in merging their love of gaming with a meaningful cause to join Save Point, register their interest, and become part of a movement that turns virtual victories into real‑world hope.