This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising campaign, aptly named “Save Point.” The initiative is designed to tap into the vibrant world of video games and online streaming, offering a novel way for supporters to contribute to the charity’s mission during the festive period. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community.
“We wanted to create a platform where gamers and streamers could engage with our cause in a way that feels natural to them,” Baxter explained. “Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible for many people, and it showcases how a different type of supporter can make a real impact.” The charity has teamed up with popular online content creator and streamer TheKapFantastic, who has previously helped raise more than £5,000 for Save the Children earlier in the year.
This partnership underscores the charity’s commitment to building lasting relationships with influential figures in the gaming sphere. Baxter emphasized that the collaboration is just the beginning: “Our hope is that after this event we’ll have a growing network of gamers and streamers who understand our work and want to continue supporting us in future campaigns.” According to Baxter, the success of Save Point will be measured not only by the funds raised but also by the new community of advocates it cultivates.
“If we walk away with a fresh crew of supporters who are excited to game for us again because of their experience, that will be a massive win,” she said. “The feedback we gather will be invaluable, helping us refine and expand our gaming‑focused fundraisers year after year.” Baxter praised gamers and streamers as the “unsung heroes of fundraising,” noting that the gaming sector is setting “a new, innovative standard” for charitable giving.
She highlighted the shared values that unite gamers: a love of storytelling, imagination, and the ability to escape into new worlds through play. “When we channel that passion into tangible, real‑world change, we demonstrate just how powerful the gaming community can be,” she added. Save Point forms part of the larger “The One Delivery That Matters” campaign, which launches in November 2026.
This broader effort aims to draw attention to the fact that, for millions of children around the globe, the most crucial gifts this Christmas are not toys or sweets but essential supplies such as food, medicine, warm clothing, and safe shelter. Baxter illustrated the contrast vividly: “Anything you can imagine being delivered to your doorstep with a tap of a screen—whether it’s a new game, a pair of shoes, or a meal kit—can be a lifeline for a child in need.
This holiday, many children are waiting for deliveries that will save lives and protect their childhoods, not just for fun.” The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up to join the fundraiser, receive guidance on setting up their own livestreams, and learn best practices for engaging viewers and encouraging donations. By leveraging platforms such as Twitch, YouTube Gaming, and Facebook Gaming, the charity hopes to reach a diverse audience of both casual players and dedicated streamers.
In addition to the live‑streamed gaming sessions, Save Point will feature a series of challenges and milestones designed to keep viewers engaged. For example, streamers may aim to complete a particularly difficult level, unlock a rare in‑game item, or achieve a high score, with each milestone triggering a pre‑arranged donation from corporate partners or individual supporters. These gamified elements not only make the fundraising experience more entertaining but also create clear, measurable goals that can drive higher donation totals. The event also plans to incorporate educational segments, where streamers pause their gameplay to discuss specific projects that Save the Children is funding.
These interludes will provide context about how contributions are used—whether to deliver emergency nutrition packs to drought‑stricken regions, supply vaccines to children in conflict zones, or rebuild schools after natural disasters. By linking the excitement of gaming with concrete examples of impact, the charity hopes to foster a deeper emotional connection between donors and the cause. From a logistical standpoint, Save the Children has assembled a dedicated support team to assist participants with technical setup, compliance with platform policies, and best practices for safe online fundraising. This ensures that both new and experienced streamers can focus on their gameplay while the charity handles the behind‑the‑scenes work of tracking donations, issuing receipts, and providing transparency to donors.
Looking ahead, Baxter expressed optimism that Save Point could become an annual tradition, evolving each year to incorporate new games, platforms, and partnership opportunities. “The gaming landscape is constantly changing, with new titles, emerging technologies like virtual reality, and innovative streaming formats,” she noted.
“We want to stay at the forefront of these developments, continuously finding fresh ways to bring the gaming community into our mission.” In summary, Save Point represents a forward‑thinking approach to charitable fundraising, merging the excitement of gaming with the urgent needs of children worldwide. By inviting gamers, streamers, and their audiences to participate, Save the Children aims to turn a shared love of play into a powerful engine for change, delivering essential supplies to children who need them most this Christmas. Interested individuals can register their interest through the provided link, receive detailed instructions on setting up a fundraising livestream, and become part of a growing movement that proves video games can be a force for good.