This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event dubbed Save Point. The initiative represents a strategic move by the organization to tap into the vibrant world of video games and online streaming, offering a fresh avenue for supporters to contribute to the charity’s mission.
Fiona Baxter, Save the Children’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted to create something that resonated with gamers and streamers, not just as a one‑off donation drive but as an ongoing partnership,” she explained. “Not everyone can commit to a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible for many people, and it lets us highlight the unique ways different supporters can make an impact.” To give the event a high‑profile launch, the charity has teamed up with popular online creator and Twitch streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year.
Baxter emphasized that this collaboration is just the beginning of a longer‑term effort to forge lasting relationships with gamers, influencers, and their audiences. "Our goal is to reach deeper into the gaming community and share the story of what we do and why it matters," Baxter said. "If, after the event, we have a new cohort of gamers who feel inspired to keep supporting us—whether by streaming again, donating, or simply spreading the word—that will be a massive win for us." She also noted that Save Point offers a valuable learning experience for the charity. "Because this is our first foray into a gaming‑centric fundraiser, the insights we gather—from viewer engagement to donation patterns—will be crucial in shaping larger, more ambitious gaming events in the future." Baxter described gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming arena is "setting a new, innovative standard" for charitable support.
She highlighted the shared values that unite gamers: a love of storytelling, imagination, and the escapism that comes from immersive play. "When we channel that passion into real‑world change, we demonstrate just how powerful the gaming community can be," she added. Save Point is integrated into Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift public attention from traditional holiday gifts to the essential supplies that many children urgently need during the festive season—food, medicine, warm clothing, and safe shelter.
Baxter underscored the stark contrast between typical holiday consumerism and the pressing needs of vulnerable children. "Anything you can think of can be ordered online and delivered with a tap of a screen," she observed. "But for millions of children this Christmas, the deliveries they’re hoping for aren’t toys or sweets—they’re life‑saving essentials that protect their health and their right to a safe childhood." The Save Point event is scheduled for December 5‑6, 2026.
During these two days, participants will be invited to host their own fundraising livestreams, engage their followers, and encourage donations that go directly toward the campaign’s delivery efforts. Interested individuals can sign up through a dedicated registration link, which will also provide guidance on setting up a successful fundraising stream, from technical requirements to best practices for audience interaction. By blending the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to create a replicable model for future charitable events.
The organization envisions a growing network of gamer‑ambassadors who, after experiencing Save Point, will continue to champion the cause in subsequent campaigns, fostering a sustainable pipeline of support that extends well beyond the holiday season. In summary, Save Point marks a pioneering step for Save the Children, leveraging the reach and enthusiasm of the gaming community to deliver critical supplies to children in need. The event not only offers a novel fundraising channel but also serves as a testbed for refining how charities can collaborate with digital creators. As the gaming industry continues to expand its influence, initiatives like Save Point illustrate how that influence can be harnessed for profound, real‑world impact.