This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed Save Point. The concept, which blends interactive play with charitable giving, is being championed by the organization’s senior fundraising manager, Fiona Baxter, who told GamesIndustry.biz that the idea emerged from a broader ambition to deepen the charity’s connection with the gaming world. “Save Point gives us a platform to reach out to the gaming community in a more meaningful way, both through strategic partnerships and individual supporters,” Baxter explained.
“Not everyone can commit to running a marathon or climbing a mountain, so an event like this is far more inclusive. It lets us highlight the impact that a different kind of supporter—someone who spends time behind a screen—can have for our cause.” The charity has teamed up with popular online creator and streamer TheKapFantastic, a personality who already helped raise more than £5,000 for Save the Children earlier in the year. This collaboration is part of a larger strategy to forge lasting relationships with gamers and content creators beyond the immediate event.
“It would be amazing to connect with a wider audience within this community and share the story of what we do and why it matters,” Baxter said. “I’ll consider the event a massive success if we walk away with a new crew of supporters who are eager to game for us again because of the experience they’ve had.” Because Save Point is a first‑time venture for the charity, Baxter emphasized the learning potential embedded in the initiative.
“We’re gathering valuable feedback that will help us refine and expand future gaming‑focused fundraisers, making them bigger and better each year,” she noted. In her view, gamers and streamers are the “unsung heroes of fundraising,” and she believes the gaming sector is “setting a new, innovative standard” for charitable support. “There’s a shared understanding among game‑lovers that we’re a community that cherishes stories, imagination, and the chance to escape into new worlds through play,” Baxter added.
“By converting that passion into a catalyst for real‑world, lasting change, we’re demonstrating just how powerful and impactful the gaming community can be.” Save Point forms a key component of Save the Children’s broader campaign, “The One Delivery That Matters,” slated to launch in November 2026. The campaign seeks to draw attention to the fact that, for millions of children around the globe, the most crucial gifts this Christmas are not toys or sweets but essential deliveries—food, medicine, warm clothing, and safe shelter. “Anything you can imagine can be delivered to your doorstep with a tap on a screen,” Baxter remarked. “But for countless children this holiday season, it isn’t toys or treats they’re awaiting—it’s life‑saving supplies that protect their childhoods.” The two‑day Save Point event is scheduled for December 5‑6, 2026.
Participants will have the opportunity to sign up, receive guidance on setting up a fundraising livestream, and join a growing movement that leverages the power of gaming for humanitarian impact. By merging the excitement of interactive entertainment with the urgency of child‑focused aid, Save the Children hopes to inspire a new generation of donors who see their favorite pastime as a vehicle for meaningful change. The initiative also aims to showcase how digital platforms can be harnessed to mobilise resources quickly and efficiently, delivering critical aid to children who need it most during the festive season. Through Save Point, the charity anticipates not only raising vital funds but also cultivating a community of gaming enthusiasts who become long‑term ambassadors for child welfare.
By highlighting stories of children who benefit from the deliveries—whether a warm coat that shields them from winter cold or medicine that treats a life‑threatening illness—the event seeks to humanise the abstract notion of charitable giving. In doing so, it hopes to turn casual viewers into committed supporters, creating a ripple effect that extends far beyond the initial livestream.
Overall, Save Point represents a pioneering step for Save the Children, blending modern digital culture with timeless humanitarian goals. It underscores the organization’s willingness to explore innovative fundraising avenues, acknowledging that the future of charitable support may well lie in the very platforms where today’s youth spend much of their time. By inviting gamers, streamers, and their audiences to join the cause, Save the Children is charting a new path toward sustainable, community‑driven philanthropy.