This holiday season, Save the Children is set to roll out its very first game‑centric and livestream‑driven fundraising campaign, dubbed Save Point. The initiative is designed to tap into the enthusiasm of gamers and online audiences, offering a novel way for supporters to contribute to the organization’s mission.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as occasional donors but as partners who could champion our cause in a way that feels natural to them,” she explained.
According to Baxter, the event provides a more inclusive alternative to traditional physical challenges such as marathons. “Not everyone has the time or physical ability to run a marathon, but almost anyone can pick up a controller or start a livestream.
Save Point opens the door for a wider range of supporters to get involved and demonstrate the impact they can have,” she said. To bring the event to life, Save the Children has teamed up with popular content creator and streamer TheKapFantastic, who previously helped the charity raise over £5,000 earlier in the year. The partnership aims to leverage the streamer’s audience and expertise in live fundraising to amplify the reach of the campaign.
Baxter emphasized that the charity hopes the collaboration will be the beginning of a long‑term relationship with gamers and streamers. “If we can introduce more people in this space to the work we do and why it matters, we’ll have taken a big step forward.
Success for us will be measured not just by the money raised but by the new community of supporters who choose to game for us again after this experience,” she noted. She also highlighted the learning potential of the event.
“Because this is our first foray into a gaming‑focused fundraiser, the feedback we gather will be priceless. It will guide us in scaling up and refining future gaming events, making them even more effective year after year.” Baxter described gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming world is setting a "new, innovative standard" for charitable support.
She elaborated, "Gamers share a love for storytelling, imagination, and escaping into new worlds through play. When we channel that passion into real‑world change, we showcase just how powerful the gaming community can be in driving lasting impact." Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift public focus from traditional holiday gifts to the essential supplies that many children will need this season—food, medicine, warm clothing, and safe shelter.
Baxter illustrated the contrast by saying, "In the digital age, you can order almost anything with a few taps, and it arrives at your door. Yet for millions of children this Christmas, the deliveries they’re awaiting aren’t toys or sweets; they’re life‑saving essentials that protect their health and future.” The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream, choose the right platform, engage viewers, and maximize donations. Beyond the immediate fundraising goal, Save Point seeks to foster a sense of community among gamers who share a commitment to social good.
By integrating charitable messaging into gameplay and live streams, the event aims to demonstrate that entertainment and philanthropy can coexist seamlessly. Organisers anticipate that the visibility of the event will inspire other creators and gaming groups to explore similar collaborations, thereby expanding the charitable potential of the gaming ecosystem. In summary, Save Point represents a strategic move by Save the Children to modernize its fundraising approach, harnessing the reach and creativity of the gaming world to deliver critical aid to children in need during the festive season.
The charity hopes that the event will not only generate vital resources but also lay the groundwork for an ongoing partnership with the gaming community, turning play into purposeful action for years to come.