This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑stream fundraising extravaganza, dubbed Save Point. The initiative aims to blend the excitement of interactive play with the power of charitable giving, offering a novel way for supporters to contribute during the festive period. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted to create a platform that resonates with gamers and streamers alike, providing a space where they can engage with our mission in a way that feels natural and enjoyable,” Baxter explained. According to Baxter, Save Point serves a dual purpose: it opens doors for partnership opportunities with gaming brands and content creators, while also inviting individual supporters to take part in a cause that might otherwise feel out of reach. “Not everyone can train for a marathon or climb a mountain, but a gaming marathon is far more inclusive. It lets us showcase the impact that a different type of supporter can have when they channel their passion for games into fundraising,” she said.
The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier this year. This collaboration underscores the growing trend of influencers leveraging their platforms for social good. Baxter expressed enthusiasm about cultivating ongoing relationships with gamers and streamers beyond the event itself.
“If we can reach more members of this vibrant community and educate them about the vital work we do, that would be a massive win. I’ll consider the event a triumph if we walk away with a fresh cohort of supporters who want to keep gaming for our cause,” she noted. Baxter also highlighted the learning curve associated with launching such a pioneering fundraiser.
“Because this is our first foray into a gaming‑centric campaign, the insights we gather—from viewer engagement metrics to donation patterns—will be priceless. They’ll help us refine and expand future gaming events, making each one bigger and more effective than the last,” she added. Describing gamers and streamers as “the unsung heroes of fundraising,” Baxter praised the gaming sector for setting a new, innovative standard in charitable support.
She pointed out that many gamers share a love for storytelling, imagination, and escapism, which can be redirected toward tangible, real‑world impact. “When we transform our enthusiasm for play into a catalyst for lasting change, we demonstrate just how influential the gaming community can be,” she affirmed.
Save Point is a key component of Save the Children’s broader campaign, “The One Delivery That Matters,” slated to launch in November 2026. The campaign seeks to shift the narrative of the holiday season for millions of children who are awaiting essential supplies—such as nutritious food, vital medicines, warm clothing, and safe shelter—rather than traditional gifts.
Baxter emphasized the stark contrast between typical consumer expectations and the urgent needs of vulnerable children. “In today’s digital age, you can have almost anything delivered to your doorstep with a tap. Yet for countless children this Christmas, the items they’re hoping for are life‑saving deliveries, not toys or candy,” she remarked. The Save Point event is scheduled for December 5‑6, 2026.
Participants will have the opportunity to sign up, receive guidance on setting up a fundraising livestream, and join a community of gamers united by a common purpose. By merging the thrill of gaming marathons with the spirit of giving, Save the Children hopes to inspire a new wave of digital philanthropists who see their hobby as a vehicle for positive change. Beyond the immediate fundraising goals, the event aims to foster lasting awareness about the challenges children face worldwide during the holiday season.
By inviting gamers to share their experiences, stories, and progress updates during live streams, the charity hopes to humanize the statistics and create a personal connection between donors and beneficiaries. This approach aligns with the organization’s strategy of leveraging modern media channels to amplify its message and reach audiences that might not engage with traditional fundraising methods.
In summary, Save Point represents a bold step forward for Save the Children, marrying the immersive world of video games with the timeless mission of protecting and nurturing children in need. As the event approaches, the charity encourages anyone with an interest in gaming, streaming, or simply supporting a worthy cause to get involved, register their interest, and become part of a movement that proves play can indeed change lives.