This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, an event dubbed "Save Point," which will blend live streaming, interactive play and charitable giving into a single, festive experience. The initiative is scheduled to run over two days, from December 5 to December 6, 2026, and aims to draw in both seasoned gamers and newcomers who want to support vulnerable children during the most vulnerable time of the year.
Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point was born out of a wider desire to engage more with the gaming community," she explained.
"We wanted to create something that felt natural for gamers, something that could sit alongside the traditional marathon runs or bake sales, but that also reflected the unique strengths of the gaming world." Unlike a marathon, which demands a high level of physical stamina, a gaming‑based fundraiser can be accessed from a living room couch, a bedroom desk, or a dedicated streaming studio. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter said. By leveraging the popularity of live streaming platforms and the passionate fan bases of individual creators, Save Point seeks to turn hours of gameplay into a powerful fundraising engine.
To give the event a strong launchpad, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic. TheKapFantastic has a proven track record with the charity, having raised over £5,000 earlier in the year through a dedicated charity stream. This partnership will see TheKapFantastic host a series of live sessions, challenges, and interactive giveaways, all designed to encourage viewers to donate and to spread the word about the cause.
Baxter emphasized that the partnership with TheKapFantastic is just the beginning of a longer‑term strategy. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she noted. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a brand‑new format for the charity, the team is approaching it as a learning laboratory. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter added. The data collected—from donation spikes during peak gameplay moments to audience engagement metrics—will inform future campaigns, ensuring that each successive event can raise more money and involve more participants. Baxter also highlighted the often‑overlooked role that gamers and streamers play in the charitable ecosystem.
She described them as "unsung heroes of fundraising," pointing out that the gaming space is "setting a new, innovative standard" for how charitable causes can be supported. "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play," she said. "By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point is integrated into Save the Children’s broader campaign titled "The One Delivery That Matters," which launches in November 2026.
The campaign seeks to shift public attention from traditional holiday gifts to the essential items that many children desperately need during the winter months—food, medicine, warm clothing, and safe shelter. Baxter summed up the message with a stark contrast: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen.
But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." Participants who wish to join Save Point can sign up through a dedicated registration page. Once registered, they will receive a toolkit that includes guidelines for setting up a fundraising livestream, tips on engaging an audience, and suggested donation targets. The charity will also provide promotional assets, such as banners and overlays, to help streamers brand their broadcasts consistently with the Save Point visual identity. In addition to the core streaming component, the event will feature a series of side activities designed to broaden its appeal.
These include a charity esports tournament, where teams of gamers will compete for a prize pool that is matched by corporate sponsors, and a collaborative game‑development challenge, inviting indie developers to create short, charity‑themed mini‑games that can be played live during the streams. All proceeds from these ancillary activities will be funneled directly into the "One Delivery That Matters" initiative. The overarching goal of Save Point is twofold: to raise a substantial amount of money for children in need during the holiday season, and to cement a lasting partnership between Save the Children and the gaming community.
By demonstrating that virtual worlds can have a tangible impact on real‑world problems, the charity hopes to inspire a new generation of donors who see gaming not just as entertainment, but as a vehicle for social good. As the event approaches, Save the Children is encouraging gamers of all skill levels to consider how they might contribute—whether by streaming their favorite titles, organizing a small fundraiser among friends, or simply sharing the event’s message on social media. In the words of Baxter, "When we combine the creativity, storytelling, and community spirit that define gaming with the urgent needs of children worldwide, we create a powerful catalyst for change." To learn more about Save Point, register your interest, or receive instructions on how to set up your own fundraising livestream, visit the official Save the Children Save Point page.
The charity looks forward to welcoming a diverse array of participants and to proving that, together, gamers can help deliver the most essential gifts of all—hope, health, and a safe childhood for millions around the globe.