This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a live‑streamed event called Save Point. The concept emerged from a broader ambition to deepen the organisation’s connection with the worldwide gaming community, according to senior fundraising manager Fiona Baxter, who spoke with GamesIndustry.biz. "Save Point grew out of a genuine desire to reach out more effectively to gamers," Baxter said.
"It gives us a platform to interact with the gaming world not just through corporate partnerships but also through individual supporters who might not be able to take part in traditional challenges like marathons. By offering a more accessible format, we can demonstrate the impact that a different kind of participant can have for our cause." The charity has teamed up with popular online creator and Twitch streamer TheKapFantastic, who earlier this year helped raise over £5,000 for Save the Children through a separate campaign. Baxter emphasized that the partnership is only the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and streaming personalities beyond the two‑day event.
"Our goal is to extend our reach within this vibrant community and share the stories of the children we support," she explained. "If, after the event, we have cultivated a new crew of gamers who feel inspired to collaborate with us again, that will be a massive win." Because this is the charity’s first foray into a gaming‑centric fundraiser, Baxter highlighted the learning potential embedded in the experience. "The feedback we gather will be priceless.
It will shape how we design larger, more ambitious gaming events in the years to come," she noted. She also praised gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming sector is "setting a new, innovative standard" for charitable support.
According to Baxter, the shared love of narrative, imagination, and immersive play unites gamers, and channeling that passion toward real‑world change showcases the community’s capacity for impact. "Gamers are storytellers at heart.
When we translate that love for virtual worlds into tangible assistance for children in need, we illustrate just how powerful play can be when it’s directed toward lasting, positive outcomes," Baxter said. Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift public attention from the typical holiday gift‑giving narrative to the pressing reality that millions of children will be awaiting essential supplies this Christmas—items such as nutritious food, vital medicines, warm clothing, and safe shelter, rather than toys. "Anything you can imagine being delivered with a click can reach a doorstep today," Baxter observed.
"But for countless children this December, the most urgent deliveries are those that protect life and preserve childhood." The event is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration link, where they will receive guidance on setting up their own fundraising livestreams, tips for engaging audiences, and information on how to promote the cause effectively.
In practice, Save Point will feature a mix of live gaming sessions, charity auctions, and interactive challenges. Streamers like TheKapFantastic will host marathon playthroughs of popular titles, interspersed with donation milestones and real‑time updates on how contributions are translating into aid for children on the ground. Viewers will have the opportunity to donate directly through integrated platforms, unlock special in‑game rewards, and even compete in leaderboards that track the highest‑earning channels.
Beyond the immediate fundraising goal, the event seeks to build a sustainable bridge between the nonprofit sector and the digital entertainment industry. By demonstrating that gaming audiences are willing to mobilise for social good, Save the Children hopes to inspire other charities to explore similar collaborations, thereby expanding the ecosystem of cause‑driven gaming.
Baxter concluded with a hopeful outlook: "If we can turn a night of gaming into a lifeline for children who need it most, we’ll have set a precedent that the power of play can be harnessed for compassion on a global scale. We’re excited to see how this inaugural Save Point shapes the future of charitable fundraising in the gaming world."