This holiday season, Save the Children is set to debut its first ever game‑focused and livestream‑driven fundraising initiative, aptly titled Save Point. The new event is designed to tap into the enthusiasm and reach of the gaming community, offering a fresh avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. "Save Point was born out of a wider desire to engage more with the gaming community," she explained.
"We wanted to create an event that would resonate with both partners in the industry and individual fans who might not be able to take part in traditional fundraisers like marathons or galas." Baxter emphasized that the format of a gaming marathon or livestream is inherently more accessible. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she said.
By lowering the barrier to entry, Save Point invites anyone with a love for video games to join a cause that matters, whether they are seasoned streamers, casual players, or simply curious onlookers. To anchor the event, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped the charity raise over £5,000 earlier in the year.
This partnership not only brings a ready‑made audience but also demonstrates the tangible impact that individual content creators can have when they align their platforms with charitable goals. Looking beyond the two‑day fundraiser, Baxter expressed a strong desire to sustain and grow these new relationships. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." The charity also sees Save Point as a learning laboratory.
"There are a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted.
The insights gathered—from viewer engagement metrics to donation patterns—will inform future campaigns and help refine the charity’s approach to digital fundraising. Baxter praised gamers and streamers as the "unsung heroes of fundraising," highlighting how the gaming space is "setting a new, innovative standard" for charitable support.
She elaborated on the cultural connection between gaming and storytelling: "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point is integrated into the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift public attention toward the stark reality that many children will be awaiting essential supplies this Christmas—food, medicine, warm clothing, and safe shelter—rather than traditional gifts. Baxter underscored this point, saying, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen.
But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The event itself is scheduled for December 5 and 6, 2026. During these 48 hours, participants can join live streams, compete in gaming challenges, and encourage viewers to donate directly to Save the Children. The charity has set up a simple registration process for anyone interested in hosting a fundraising livestream.
By signing up, participants receive a toolkit that includes branding assets, donation links, and best‑practice guidelines for engaging audiences. Beyond the immediate fundraising goal, Save Point aims to foster a lasting community of gamers who view charitable giving as a natural extension of their hobby.
The charity hopes that the event will inspire repeat involvement, with streamers returning each year and new creators stepping forward after witnessing the impact of their peers. In practical terms, the money raised will be funneled into the core objectives of the "One Delivery That Matters" campaign. These include delivering emergency nutrition packs to children in conflict zones, supplying winter coats to families in cold climates, and funding mobile health clinics that can reach remote villages.
By aligning the excitement of gaming with concrete, life‑saving outcomes, Save the Children seeks to illustrate how digital entertainment can be harnessed for humanitarian good. The partnership with TheKapFantastic also serves as a case study for how influencer collaborations can amplify charitable messages.
Earlier in the year, TheKapFantastic’s livestream raised over £5,000, demonstrating the potential of even a single content creator to mobilize a sizable audience. For Save Point, the charity expects that multiple streamers will simultaneously broadcast, creating a cumulative effect that could surpass traditional fundraising events in both reach and revenue. Finally, Baxter highlighted the importance of feedback loops.
After the event concludes, Save the Children plans to publish a transparent report detailing total donations, participant numbers, and qualitative insights from both donors and streamers. This openness is intended to build trust within the gaming community and encourage ongoing participation in future initiatives. In summary, Save Point represents a strategic pivot for Save the Children, merging the dynamic world of gaming with the urgent needs of children worldwide. By offering an accessible, entertaining, and impactful way to give, the charity hopes to set a precedent for how nonprofits can collaborate with digital cultures to drive meaningful change.
Anyone interested in joining the cause can register their interest through the provided link and receive detailed instructions on how to set up a fundraising livestream, ensuring that the spirit of generosity continues to thrive throughout the holiday season and beyond.