This holiday season, Save the Children is set to debut its very first game‑focused and live‑streaming fundraising campaign, branded "Save Point." The initiative is designed to tap into the enthusiasm of gamers and online audiences, offering a new avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. "Save Point gives us a platform to interact with gamers on both a partnership level and as individual donors," Baxter explained.
"Not everyone is able to take part in a marathon or a traditional physical challenge, so an event like this is far more inclusive and showcases the unique impact that a different kind of supporter can have." To bring the event to life, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier in the year. The collaboration signals the charity’s intention to forge lasting relationships with influential figures in the gaming world. Baxter emphasized that the partnership is just the beginning.
"Our goal is to keep expanding our network of gamers and streamers long after Save Point wraps up. If we can introduce more people in this community to the work we do and why it matters, that would be a massive win," she said. "I’ll consider the event a huge success if we walk away with a fresh crew of supporters who are eager to game for us again because of the experience they’ve had." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team is also looking forward to the learning curve.
"There are countless learning opportunities embedded in this event. Since it’s our inaugural attempt at this format, the feedback we collect will be priceless and will help us craft even larger and more sophisticated gaming events in the years to come," Baxter noted. Describing gamers and streamers as "the unsung heroes of fundraising," Baxter highlighted how the gaming sector is "setting a new, innovative standard" for charitable support.
She added, "There’s a shared understanding among game‑lovers that we’re a community driven by stories, imagination, and the desire to escape into new worlds through play. By converting that passion into a catalyst for tangible, lasting change, we’re proving just how powerful and impactful the gaming community can be." Save Point is a cornerstone of Save the Children’s broader campaign, "The One Delivery That Matters," which officially launches in November 2026.
The campaign aims to shift the focus of the holiday season from material gifts to essential supplies for children in crisis. Millions of youngsters will be awaiting vital deliveries—such as food, medicine, warm clothing, and safe shelter—rather than toys and sweets. Baxter illustrated the contrast vividly: "Anything you can imagine can be delivered to your doorstep with a few taps on a screen. But for millions of children this Christmas, it’s not toys or treats they’re hoping for—it’s the deliveries that will save lives and protect their childhoods." The Save Point event is scheduled for December 5‑6, 2026.
Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream. By merging the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to create a memorable, high‑impact experience that not only raises funds but also builds a community of dedicated, game‑driven advocates for children’s rights worldwide.