This holiday season, Save the Children is set to debut its first ever gaming‑focused fundraising campaign, titled "Save Point." The initiative merges video‑game play with live‑streamed charity drives, aiming to tap into the enthusiasm of gamers worldwide while raising vital funds for children in need. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a platform that would let us interact with gamers not just as occasional donors but as partners and active supporters," Baxter explained.
"Not everyone can sign up for a marathon or a long‑distance bike ride, so an event built around gaming is far more inclusive and showcases how a different kind of participant can make a meaningful impact." To bring the vision to life, Save the Children has teamed up with popular online creator and Twitch streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year. The partnership reflects a growing trend where influencers leverage their audiences for social good, turning entertainment into a vehicle for change. Baxter emphasized that the charity hopes the collaboration will be the beginning of a longer‑term relationship with gamers and streamers.
"If we can introduce more people in this space to the work we do and why it matters, we’ll have taken a big step forward," she said. "A successful outcome for us would be walking away with a fresh cohort of supporters who, after experiencing Save Point, want to keep gaming for our cause in future campaigns." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve.
"Every piece of feedback we receive will be priceless," Baxter noted. "It will help us refine the format and scale up to even larger, more ambitious gaming events in the years to come." Describing the role of gamers and streamers, Baxter called them "the unsung heroes of fundraising," highlighting how the gaming world is "setting a new, innovative standard" for charitable giving. She pointed out that many gamers share a love for storytelling, imagination, and immersive worlds, and that this passion can be redirected toward tangible, real‑world outcomes. "When we transform our enjoyment of play into a catalyst for lasting change, we demonstrate just how powerful the gaming community can be," she said.
Save Point is a key component of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential items that millions of children will be awaiting this Christmas—nutrient‑rich food, essential medicines, warm clothing, and safe shelter.
Baxter underscored this message, stating, "Anything you can imagine being delivered with a tap of a screen could be a toy for you, but for countless children this season, it’s life‑saving supplies they need." The two‑day event is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration portal, where they will receive guidance on setting up a fundraising livestream, choosing donation incentives, and promoting their streams to maximize reach. The platform will provide tools for tracking contributions in real time, enabling streamers to celebrate milestones and engage viewers with interactive challenges. Beyond the immediate fundraising goal, Save Point aims to cultivate a lasting community of gaming advocates for child welfare.
By showcasing success stories, sharing impact metrics, and offering ongoing collaboration opportunities, the charity hopes to embed itself within the gaming ecosystem. This could lead to future joint ventures such as charity tournaments, in‑game purchase bundles that allocate a portion of sales to Save the Children, and co‑created content that highlights the experiences of children benefiting from the aid. In addition to monetary donations, the event will spotlight educational content about the challenges faced by children in conflict zones, disaster‑struck regions, and impoverished communities. Streamers are encouraged to weave these narratives into their broadcasts, fostering empathy and encouraging viewers to take further action—whether through volunteering, advocacy, or spreading awareness.
The partnership with TheKapFantastic also includes a special segment where the streamer will host a live interview with children who have directly benefited from previous deliveries, allowing audiences to hear personal stories of hope and resilience. This human element is intended to deepen the emotional connection between donors and the cause, reinforcing the idea that each contribution translates into a concrete improvement in a child's life. Overall, Save Point represents a pioneering step for Save the Children, blending the dynamic energy of the gaming world with the timeless mission of protecting and nurturing vulnerable children.
By harnessing the power of play, technology, and community, the charity hopes to set a precedent for how non‑profits can innovate fundraising strategies in the digital age. If you’re interested in joining the movement, you can register your interest now and receive all the necessary details to launch your own fundraising livestream.
Together, gamers and supporters can ensure that this Christmas, the most important deliveries reach the hands of children who need them most.