This holiday season, Save the Children is set to debut its very first gaming‑focused fundraiser, a two‑day event titled Save Point. The initiative, scheduled for December 5‑6, 2026, merges the excitement of video games with the power of live streaming to rally support for children in need.
Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to reach gamers and streamers in a format that feels natural to them,” Baxter explained.
“Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible and can showcase the impact that a different kind of supporter can have.” To give the event a strong start, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously raised more than £5,000 for the charity earlier in the year. Baxter emphasized that this partnership is just the beginning of a longer‑term strategy to nurture relationships with influencers and gamers after the event concludes. “If we can introduce more people in this space to the work we do and why it matters, we’ll have taken a big step forward,” she said.
“A true measure of success would be walking away with a fresh crew of supporters who want to keep gaming for our cause because of the experience they had with us.” Because Save Point is a brand‑new fundraising format for the organization, Baxter highlighted the wealth of learning opportunities it presents. “This is our first foray into a gaming‑centric fundraiser, so the feedback we collect will be priceless. It will help us refine and expand future gaming events, making them bigger and more effective year after year.” Baxter also praised gamers and streamers as the “unsung heroes of fundraising,” noting that the gaming sector is “setting a new, innovative standard” for charitable support. She pointed out that many gamers share a love of narrative, imagination, and immersive worlds, and that channeling that passion into real‑world change demonstrates the community’s considerable influence.
“When we transform our enthusiasm for play into a force for lasting, tangible impact, we prove just how powerful the gaming community can be,” she added. Save Point forms part of the broader ‘The One Delivery That Matters’ campaign, which kicks off in November 2026.
The campaign aims to draw attention to the fact that, for millions of children worldwide, the most vital gifts this Christmas will not be toys but essential supplies—food, medicine, warm clothing, and safe shelter. Baxter illustrated the contrast with a striking analogy: “Anything you can think of can be delivered to your doorstep with a tap on a screen.
Yet for countless children this festive season, it’s not toys they’re waiting for—it’s life‑saving deliveries that protect their childhoods.” The event’s structure is designed to be inclusive and engaging. Participants can sign up to host their own fundraising livestreams, where they play games, interact with viewers, and encourage donations.
Throughout the two‑day window, streamers will share updates on fundraising totals, highlight stories of children who benefit from the donations, and showcase special challenges or milestones set by the charity. Viewers can contribute directly through integrated donation links, purchase charity‑branded merchandise, or simply spread the word on social media. In addition to the primary fundraising goal, Save Point seeks to raise awareness about the broader challenges facing children in conflict zones, refugee camps, and impoverished communities.
By weaving personal narratives and on‑the‑ground footage into the livestreams, the charity hopes to create an emotional connection that motivates sustained support beyond the event itself. For those interested in joining the effort, registration is straightforward. Prospective participants can visit the Save the Children website, fill out a short interest form, and receive a toolkit that includes guidance on setting up a streaming channel, best practices for audience engagement, and resources to explain the cause to viewers.
The charity will also provide technical support, promotional assets, and a dedicated liaison to help streamers maximize their impact. Save Point represents a pioneering step for Save the Children, blending modern digital culture with a timeless mission to protect and nurture vulnerable children. By tapping into the creativity, enthusiasm, and community spirit of gamers, the organization aims to deliver essential supplies to those who need them most, proving that even in a virtual world, real‑world change is possible.
As the event approaches, Baxter remains optimistic. “We’re excited to see how the gaming community rallies together,” she said.
“If we can turn screens into a conduit for compassion, we’ll have set a new benchmark for how charities can innovate and engage in the digital age.”